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In the light of a rapidly changing media industry with new
technologies, actors and advertising models, and the critical role
of media in society, this volume highlights the meaning of
different values in media companies and media managers' decisions.
It discusses how economic as well as societal values can be equally
integrated in media management processes and how such values affect
the internal as well as external environment of media companies.
The contributions analyze various issues in media management, such
as the relationship between quality and audience demand, the role
of branding in building values, changes in the value chain, and the
impact of deregulation. Further important topics include
hypercompetition, mediatization, challenges for media managers and
the meaning of corporate social responsibility.
This textbook takes a case study approach to media and audience
analytics. Realizing the best way to understand analytics in the
digital age is to practice it, the authors have created a
collection of cases using data sets that present real and
hypothetical scenarios for students to work through. Media
Analytics introduces the key principles of media economics and
management. It outlines how to interpret and present results, the
principles of data visualization and storytelling and the basics of
research design and sampling. Although shifting technology makes
measurement and analytics a dynamic space, this book takes an
evergreen, conceptual approach, reminding students to focus on the
principles and foundations that will remain constant. Aimed at
upper-level students in the fast-growing area of media analytics in
a cross-platform world, students using this text will learn how to
find the stories in the data and to present those stories in an
engaging way to others. Instructor and Student Resources include an
Instructor's Manual, discussion questions, short exercises and
links to additional resources. They are available online at
www.routledge.com/cw/hollifield.
This textbook takes a case study approach to media and audience
analytics. Realizing the best way to understand analytics in the
digital age is to practice it, the authors have created a
collection of cases using data sets that present real and
hypothetical scenarios for students to work through. Media
Analytics introduces the key principles of media economics and
management. It outlines how to interpret and present results, the
principles of data visualization and storytelling and the basics of
research design and sampling. Although shifting technology makes
measurement and analytics a dynamic space, this book takes an
evergreen, conceptual approach, reminding students to focus on the
principles and foundations that will remain constant. Aimed at
upper-level students in the fast-growing area of media analytics in
a cross-platform world, students using this text will learn how to
find the stories in the data and to present those stories in an
engaging way to others. Instructor and Student Resources include an
Instructor's Manual, discussion questions, short exercises and
links to additional resources. They are available online at
www.routledge.com/cw/hollifield.
Media Management: A Casebook Approach provides a detailed
consideration of the manager's role in today's media organizations,
highlighting critical skills and responsibilities. Using
media-based cases that promote critical thinking and
problem-solving, this text addresses topics of key concern to
managers: diversity, group cultures, progressive discipline,
training, and market-driven journalism, among others. The cases
provide real-world scenarios to help students anticipate and
prepare for experiences in their future careers. Accounting for
major changes in the media landscape that have affected every media
industry, this Fifth Edition actively engages these changes in both
discussion and cases. The text considers the need for managers to
constantly adapt, obtain quality information, and be
entrepreneurial and flexible in the face of new situations and
technologies that cannot be predicted and change rapidly in
national and international settings. As a resource for students and
young professionals working in media industries, Media Management
offers essential insights and guidance for succeeding in
contemporary media management roles.
In the light of a rapidly changing media industry with new
technologies, actors and advertising models, and the critical role
of media in society, this volume highlights the meaning of
different values in media companies and media managers' decisions.
It discusses how economic as well as societal values can be equally
integrated in media management processes and how such values affect
the internal as well as external environment of media companies.
The contributions analyze various issues in media management, such
as the relationship between quality and audience demand, the role
of branding in building values, changes in the value chain, and the
impact of deregulation. Further important topics include
hypercompetition, mediatization, challenges for media managers and
the meaning of corporate social responsibility.
Media Management: A Casebook Approach provides a detailed
consideration of the manager's role in today's media organizations,
highlighting critical skills and responsibilities. Using
media-based cases that promote critical thinking and
problem-solving, this text addresses topics of key concern to
managers: diversity, group cultures, progressive discipline,
training, and market-driven journalism, among others. The cases
provide real-world scenarios to help students anticipate and
prepare for experiences in their future careers. Accounting for
major changes in the media landscape that have affected every media
industry, this Fifth Edition actively engages these changes in both
discussion and cases. The text considers the need for managers to
constantly adapt, obtain quality information, and be
entrepreneurial and flexible in the face of new situations and
technologies that cannot be predicted and change rapidly in
national and international settings. As a resource for students and
young professionals working in media industries, Media Management
offers essential insights and guidance for succeeding in
contemporary media management roles.
Media Economics: Theory and Practice focuses on the basic
principles of economics in the business sector and applies them to
contemporary media industries. This text examines the process of
media economics decision making through an exploration of key
topics, such as industrial restructuring, regulatory constraints
upon media operations, and changing economic value, providing key
insights into media business activities. With the structure and
value of media industries changing rapidly and sometimes
dramatically, this text moves beyond a basic documentation of
historical patterns to help readers understand the mechanics of
change, offering insight into the processes reproducing
contemporary trends in media economics. Thoroughly updated in this
third edition, Media Economics focuses on the primary concerns of
media economics, the techniques of economic and business analysis,
and the overall characteristics of the media environment; and
explores contemporary business practices within specific media
industries, including newspaper, magazine, television, cable,
movie, radio advertising, music, and online industries. New for
this edition are chapters on the advertising, book publishing, and
magazine publishing industries. Chapters contributed by expert
scholars and researchers provide substantial discussions of the
crucial topics and issues in the media industry sectors, and
emphasize both domestic and international businesses. Offering a
thorough examination of the economic factors and forces concerning
the media industries, Media Economics is appropriate for use as a
course text for advanced media management and economics students.
It also serves as an indispensable reference for scholars and
researchers in media business arenas.
"Media Economics: Theory and Practice" focuses on the basic
principles of economics in the business sector and applies them to
contemporary media industries. This text examines the process of
media economics decision making through an exploration of key
topics, such as industrial restructuring, regulatory constraints
upon media operations, and changing economic value, providing key
insights into media business activities. With the structure and
value of media industries changing rapidly and sometimes
dramatically, this text moves beyond a basic documentation of
historical patterns to help readers understand the mechanics of
change, offering insight into the processes reproducing
contemporary trends in media economics.
Thoroughly updated in this third edition, "Media Economics" focuses
on the primary concerns of media economics, the techniques of
economic and business analysis, and the overall characteristics of
the media environment; and explores contemporary business practices
within specific media industries, including newspaper, magazine,
television, cable, movie, radio advertising, music, and online
industries. New for this edition are chapters on the advertising,
book publishing, and magazine publishing industries. Chapters
contributed by expert scholars and researchers provide substantial
discussions of the crucial topics and issues in the media industry
sectors, and emphasize both domestic and international businesses.
Offering a thorough examination of the economic factors and forces
concerning the media industries, "Media Economics" is appropriate
for use as a course text for advanced media management and
economics students. It also serves as an indispensablereference for
scholars and researchers in media business arenas.
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