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The Ethics of Personal Data Collection in International Relations - Inclusionism in the Time of COVID-19 (Hardcover): Colette... The Ethics of Personal Data Collection in International Relations - Inclusionism in the Time of COVID-19 (Hardcover)
Colette Mazzucelli, James Felton Keith, C. Ann Hollifield; Foreword by Azza Karam; Afterword by Joshua Cooper
R2,176 Discovery Miles 21 760 Ships in 12 - 17 working days
Personal Data Collection Risks in a Post-Vaccine World (Hardcover): Colette Mazzucelli, James Felton Keith, C. Ann Hollifield Personal Data Collection Risks in a Post-Vaccine World (Hardcover)
Colette Mazzucelli, James Felton Keith, C. Ann Hollifield; Afterword by Annette Richardson; Foreword by John Sexton
R2,176 Discovery Miles 21 760 Ships in 12 - 17 working days
The Ethics of Personal Data Collection in International Relations - Inclusionism in the Time of COVID-19 (Paperback): Colette... The Ethics of Personal Data Collection in International Relations - Inclusionism in the Time of COVID-19 (Paperback)
Colette Mazzucelli, James Felton Keith, C. Ann Hollifield; Foreword by Azza Karam; Afterword by Joshua Cooper
R876 R821 Discovery Miles 8 210 Save R55 (6%) Ships in 10 - 15 working days
Value-Oriented Media Management - Decision Making Between Profit and Responsibility (Hardcover, 1st ed. 2017): Klaus-Dieter... Value-Oriented Media Management - Decision Making Between Profit and Responsibility (Hardcover, 1st ed. 2017)
Klaus-Dieter Altmeppen, C. Ann Hollifield, Joost van Loon
R3,525 Discovery Miles 35 250 Ships in 10 - 15 working days

In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers' decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.

Media Analytics - Understanding Media, Audiences, and Consumers in the 21st Century (Hardcover): Ann Hollifield, Amy Jo Coffey Media Analytics - Understanding Media, Audiences, and Consumers in the 21st Century (Hardcover)
Ann Hollifield, Amy Jo Coffey
R3,887 Discovery Miles 38 870 Ships in 12 - 17 working days

This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through. Media Analytics introduces the key principles of media economics and management. It outlines how to interpret and present results, the principles of data visualization and storytelling and the basics of research design and sampling. Although shifting technology makes measurement and analytics a dynamic space, this book takes an evergreen, conceptual approach, reminding students to focus on the principles and foundations that will remain constant. Aimed at upper-level students in the fast-growing area of media analytics in a cross-platform world, students using this text will learn how to find the stories in the data and to present those stories in an engaging way to others. Instructor and Student Resources include an Instructor's Manual, discussion questions, short exercises and links to additional resources. They are available online at www.routledge.com/cw/hollifield.

Media Analytics - Understanding Media, Audiences, and Consumers in the 21st Century (Paperback): Ann Hollifield, Amy Jo Coffey Media Analytics - Understanding Media, Audiences, and Consumers in the 21st Century (Paperback)
Ann Hollifield, Amy Jo Coffey
R1,646 Discovery Miles 16 460 Ships in 12 - 17 working days

This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through. Media Analytics introduces the key principles of media economics and management. It outlines how to interpret and present results, the principles of data visualization and storytelling and the basics of research design and sampling. Although shifting technology makes measurement and analytics a dynamic space, this book takes an evergreen, conceptual approach, reminding students to focus on the principles and foundations that will remain constant. Aimed at upper-level students in the fast-growing area of media analytics in a cross-platform world, students using this text will learn how to find the stories in the data and to present those stories in an engaging way to others. Instructor and Student Resources include an Instructor's Manual, discussion questions, short exercises and links to additional resources. They are available online at www.routledge.com/cw/hollifield.

Media Management - A Casebook Approach (Hardcover, 5th edition): Jan LeBlanc Wicks, George Sylvie, Wilson Lowrey, Ann Hollifield Media Management - A Casebook Approach (Hardcover, 5th edition)
Jan LeBlanc Wicks, George Sylvie, Wilson Lowrey, Ann Hollifield
R6,017 Discovery Miles 60 170 Ships in 12 - 17 working days

Media Management: A Casebook Approach provides a detailed consideration of the manager's role in today's media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.

Value-Oriented Media Management - Decision Making Between Profit and Responsibility (Paperback, Softcover reprint of the... Value-Oriented Media Management - Decision Making Between Profit and Responsibility (Paperback, Softcover reprint of the original 1st ed. 2017)
Klaus-Dieter Altmeppen, C. Ann Hollifield, Joost van Loon
R3,508 Discovery Miles 35 080 Ships in 10 - 15 working days

In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers' decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.

Media Management - A Casebook Approach (Paperback, 5th edition): Jan LeBlanc Wicks, George Sylvie, Wilson Lowrey, Ann Hollifield Media Management - A Casebook Approach (Paperback, 5th edition)
Jan LeBlanc Wicks, George Sylvie, Wilson Lowrey, Ann Hollifield
R2,404 Discovery Miles 24 040 Ships in 12 - 17 working days

Media Management: A Casebook Approach provides a detailed consideration of the manager's role in today's media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.

Media Economics - Theory and Practice (Hardcover, 3rd edition): Alison Alexander, James Owers, Rod Carveth, C. Ann Hollifield,... Media Economics - Theory and Practice (Hardcover, 3rd edition)
Alison Alexander, James Owers, Rod Carveth, C. Ann Hollifield, Albert N Greco
R3,886 Discovery Miles 38 860 Ships in 12 - 17 working days

Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring, regulatory constraints upon media operations, and changing economic value, providing key insights into media business activities. With the structure and value of media industries changing rapidly and sometimes dramatically, this text moves beyond a basic documentation of historical patterns to help readers understand the mechanics of change, offering insight into the processes reproducing contemporary trends in media economics. Thoroughly updated in this third edition, Media Economics focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within specific media industries, including newspaper, magazine, television, cable, movie, radio advertising, music, and online industries. New for this edition are chapters on the advertising, book publishing, and magazine publishing industries. Chapters contributed by expert scholars and researchers provide substantial discussions of the crucial topics and issues in the media industry sectors, and emphasize both domestic and international businesses. Offering a thorough examination of the economic factors and forces concerning the media industries, Media Economics is appropriate for use as a course text for advanced media management and economics students. It also serves as an indispensable reference for scholars and researchers in media business arenas.

Media Economics - Theory and Practice (Paperback, 3rd edition): Alison Alexander, James Owers, Rod Carveth, C. Ann Hollifield,... Media Economics - Theory and Practice (Paperback, 3rd edition)
Alison Alexander, James Owers, Rod Carveth, C. Ann Hollifield, Albert N Greco
R2,093 Discovery Miles 20 930 Ships in 10 - 15 working days

"Media Economics: Theory and Practice" focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring, regulatory constraints upon media operations, and changing economic value, providing key insights into media business activities. With the structure and value of media industries changing rapidly and sometimes dramatically, this text moves beyond a basic documentation of historical patterns to help readers understand the mechanics of change, offering insight into the processes reproducing contemporary trends in media economics.
Thoroughly updated in this third edition, "Media Economics" focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within specific media industries, including newspaper, magazine, television, cable, movie, radio advertising, music, and online industries. New for this edition are chapters on the advertising, book publishing, and magazine publishing industries. Chapters contributed by expert scholars and researchers provide substantial discussions of the crucial topics and issues in the media industry sectors, and emphasize both domestic and international businesses.
Offering a thorough examination of the economic factors and forces concerning the media industries, "Media Economics" is appropriate for use as a course text for advanced media management and economics students. It also serves as an indispensablereference for scholars and researchers in media business arenas.

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