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Books > Business & Economics > Business & management > Business ethics
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Value-Oriented Media Management - Decision Making Between Profit and Responsibility (Paperback, Softcover reprint of the original 1st ed. 2017)
Loot Price: R3,508
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Value-Oriented Media Management - Decision Making Between Profit and Responsibility (Paperback, Softcover reprint of the original 1st ed. 2017)
Series: Media Business and Innovation
Expected to ship within 10 - 15 working days
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In the light of a rapidly changing media industry with new
technologies, actors and advertising models, and the critical role
of media in society, this volume highlights the meaning of
different values in media companies and media managers' decisions.
It discusses how economic as well as societal values can be equally
integrated in media management processes and how such values affect
the internal as well as external environment of media companies.
The contributions analyze various issues in media management, such
as the relationship between quality and audience demand, the role
of branding in building values, changes in the value chain, and the
impact of deregulation. Further important topics include
hypercompetition, mediatization, challenges for media managers and
the meaning of corporate social responsibility.
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