Value-Oriented Media Management - Decision Making Between Profit and Responsibility (Paperback, Softcover reprint of the original 1st ed. 2017)

In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers' decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Media Business and Innovation
Release date:	July 2018
First published:	2017
Editors:	Klaus-Dieter Altmeppen • C. Ann Hollifield • Joost van Loon
Dimensions:	235 x 155 x 13mm (L x W x T)
Format:	Paperback
Pages:	240
Edition:	Softcover reprint of the original 1st ed. 2017
ISBN-13:	978-3-319-84544-9
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Business & management > Business ethics Books > Social sciences > Sociology, social studies > Social institutions > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General Books > Humanities > Philosophy > Topics in philosophy > Ethics & moral philosophy > General Books > Philosophy > Topics in philosophy > Ethics & moral philosophy > General
LSN:	3-319-84544-6
Barcode:	9783319845449

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