If you are an owner of a professional practice or a service-oriented small business, you know many of the trials and tribulations you face each day can be traced back to the need to develop stronger people skills and communication skills both with your customers/clients and your support team.

It is not only possible to teach all the people in your business to work together, it's essential to your long term success. Dr. W. Bradford Swift, a small business owner and entrepreneur for over thirty years, and a long time contributor to Veterinary Economics magazine, brings over twenty years of life and business coaching experience to show you the way to true teamwork, efficiency, and productivity.

"You're the Coach" provides proven strategies for inspiring peak performance, leading your team with a strong vision, designing a top-notch staff training program, and bonding clients to your practice. Other topics include:

• How defining your business mission clarifies your commitment to your team, your clients, and the community.
• How to identify myths about clients, employees, and finances that can paralyze your business.
• Learn how to convert your inevitable business problems and troubles into triumphs, even breakthroughs.
• How to build a business with heart and soul, and how having fun at work can do wonders for productivity.
• How to encourage clients to accept your recommendations by turning complicated jargon into easy-to-grasp conversations.
• Learn how staff and client or customer complaints can be a rich resource for improving your business.
• Discover how "moments of truth" can bond clients and customers for life-or send them running out the door. Learn how to create a positive impression, and much more

Something strange is happening in the North Carolina mountains. Pat Vogt, formerly of B.I.U.F.O., the Bureau of Investigation of Unidentified Flying Objects knows it. In fact, she's forced into an early retirement as part of a massive government coverup.

Dr. Allan Pritchard, Wayneboro's small animal veterinarian also knows it when a late night C-section on a giant mongrel dog turns into a living nightmare.

Local hunter, Bo Strickland, also knows it's the strangest deer season he's ever seen as the abundant wildlife of the area seems to be infested with something out of this world. And whatever happened to his hunting companion?

Dr. Fredric Homlin, president and owner of Biogentrix, is the one most aware of the strange happenings around Waynesboro because he's the instigator of it all. It's all part of his plans, and the whole reason he founded Biogentrix, a top secret research facility specializing in biogenetic engineering.

As Homlin explains to the FDA, "Biogentrix has successfully manufactured a genetic material with incredible adaptive properties. One could call it the modeling clay of life. We are a small lab with limited research funds. I realize that scientific progress could be made much more rapidly if more researchers could work on the material."

In truth, once FreeForm is out, it will be Dr. Homlin who determines the forms it takes...all of them destined to help him take over the world.

J. O. Bradford is the pen name for W. Bradford Swift's visionary fiction written primary for adults that includes the technological thriller, Seeds of a New Birth. His style has been compared by one reviewer as reminiscent of the "early works of Dean Koontz and the late great Michael Crichton."