Asa Candler rose from a rural background to reap a fortune. His windfall came from purchasing the Coca-Cola formula in 1888 and establishing the company that became a national phenomenon in less than a decade. In "Formula for Fortune," author Ann Uhry Abrams narrates the life and times of Candler-from his ancestral background to the death of the last of his five children.

"Formula for Fortune" not only shows how he turned his entrepreneurial genius into an empire, but also relates his status in Atlanta, Georgia, as a prominent banker, realtor, philanthropist, civil servant, and mayor.

Painting a lively portrait of the past, this biography tells a fascinating American story that covers a century of American and Southern life as seen through the eyes of a middle-class family elevated to prominence by their patriarch's incredible success. It not only provides a peek into the horse-and-buggy days of one of the nation's major corporations, but also follows Coca-Cola's fascinating transformation from patent-medicine to international phenomenon. Family dynamics weave through this drama of love, disappointments, and disaster played out against the background of four wars, a race riot, technological revolutions, and numerous courtroom dramas.

Following the American Revolution, citizens of the United States began to write a history of their new nation starting with the first English settlements, Jamestown and Plymouth. Virginians embellished the saga of Jamestown and Pocahontas, the Indian woman who, by popular accounts, saved the colony. Similarly, New Englanders sanctified the Pilgrims and their mythical first step on Plymouth Rock.By comparing these two origin myths, investigating them in art, literature, and popular memory, Ann Uhry Abrams uncovers surprising similarities in traditions of remembrance as well as striking differences in the character of the myths and the messages they convey. During these heated debates of antebellum America, the escalating rivalry between North and South prompted an array of artists, authors, and politicians to refashion the legends to their needs, with Massachusetts turning the settlers of Plymouth into pious and industrious saints, Virginians portraying Pocahontas as the savior of English civilization in North America. As these images were codified, tales of Jamestown and Plymouth bolstered debates over immigration, women's rights, abolition, Indian removal, and a host of other issues of national import. And when sectional rifts exploded into the Civil War, the stories fueled the flames that pitted North against South.

Asa Candler rose from a rural background to reap a fortune. His windfall came from purchasing the Coca-Cola formula in 1888 and establishing the company that became a national phenomenon in less than a decade. In "Formula for Fortune," author Ann Uhry Abrams narrates the life and times of Candler-from his ancestral background to the death of the last of his five children.

"Formula for Fortune" not only shows how he turned his entrepreneurial genius into an empire, but also relates his status in Atlanta, Georgia, as a prominent banker, realtor, philanthropist, civil servant, and mayor.

Painting a lively portrait of the past, this biography tells a fascinating American story that covers a century of American and Southern life as seen through the eyes of a middle-class family elevated to prominence by their patriarch's incredible success. It not only provides a peek into the horse-and-buggy days of one of the nation's major corporations, but also follows Coca-Cola's fascinating transformation from patent-medicine to international phenomenon. Family dynamics weave through this drama of love, disappointments, and disaster played out against the background of four wars, a race riot, technological revolutions, and numerous courtroom dramas.