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The emergence of platforms is a novel phenomenon impacting most
industries, from products to services. Industry platforms such as
Microsoft Windows or Google, embedded within industrial ecosystems,
have redesigned our industrial landscapes, upset the balance of
power between firms, fostered innovation and raised new questions
on competition and innovation. Annabelle Gawer presents
cutting-edge contributions from 24 top international scholars from
19 universities across Europe, the USA and Asia, from the
disciplines of strategy, economics, innovation, organization
studies and knowledge management. The novel insights assembled in
this volume constitute a fundamental step towards an empirically
based, nuanced understanding of the nature of platforms and the
implications they hold for the evolution of industrial innovation.
The book provides an overview of platforms and discusses
governance, management, design and knowledge issues. With a
multidisciplinary approach, this book will strongly appeal to
academics and advanced students in management, innovation,
strategy, economics and design. It will also prove an enlightening
read for business managers in IT industries.
The emergence of platforms is a novel phenomenon impacting most
industries, from products to services. Industry platforms such as
Microsoft Windows or Google, embedded within industrial ecosystems,
have redesigned our industrial landscapes, upset the balance of
power between firms, fostered innovation and raised new questions
on competition and innovation. Annabelle Gawer presents
cutting-edge contributions from 24 top international scholars from
19 universities across Europe, the USA and Asia, from the
disciplines of strategy, economics, innovation, organization
studies and knowledge management. The novel insights assembled in
this volume constitute a fundamental step towards an empirically
based, nuanced understanding of the nature of platforms and the
implications they hold for the evolution of industrial innovation.
The book provides an overview of platforms and discusses
governance, management, design and knowledge issues. With a
multidisciplinary approach, this book will strongly appeal to
academics and advanced students in management, innovation,
strategy, economics and design. It will also prove an enlightening
read for business managers in IT industries.
A trio of experts on high-tech business strategy and innovation
reveal the principles that have made platform businesses the most
valuable firms in the world and the first trillion-dollar
companies. Managers and entrepreneurs in the digital era must learn
to live in two worlds-the conventional economy and the platform
economy. Platforms that operate for business purposes usually exist
at the level of an industry or ecosystem, bringing together
individuals and organizations so they can innovate and interact in
ways not otherwise possible. Platforms create economic value far
beyond what we see in conventional companies. The Business of
Platforms is an invaluable, in-depth look at platform strategy and
digital innovation. Cusumano, Gawer, and Yoffie address how a small
number of companies have come to exert extraordinary influence over
every dimension of our personal, professional, and political lives.
They explain how these new entities differ from the powerful
corporations of the past. They also question whether there are
limits to the market dominance and expansion of these digital
juggernauts. Finally, they discuss the role governments should play
in rethinking data privacy laws, antitrust, and other regulations
that could reign in abuses from these powerful businesses. Their
goal is to help managers and entrepreneurs build platform
businesses that can stand the test of time and win their share of
battles with both digital and conventional competitors. As experts
who have studied and worked with these firms for some thirty years,
this book is the most authoritative and timely investigation yet of
the powerful economic and technological forces that make platform
businesses, from Amazon and Apple to Microsoft, Facebook, and
Google-all dominant players in shaping the global economy, the
future of work, and the political world we now face.
Technology-based industries have come to account for ever-greater
shares of economic activity during the last 30 years. Recently,
rapid, digitally-enabled technological change has generated new
opportunities for value creation, enabled new ways of capturing
value, and stimulated the emergence of new organizational forms
such as platforms and ecosystems. Together with the development of
supporting institutions, including incubators, accelerators, and
increasingly creative ways of funding new ventures, this has led to
an explosion of interest in entrepreneurial activity across
industries and sectors. Scholars, policymakers and practitioners
recognize the importance of technological innovation and
entrepreneurship for competitive advantage, comparative advantage,
and society's economic well-being. There is tremendous academic and
practical interest not only in how new ventures assemble resources
necessary to deliver value, but also on how incumbent organizations
may adapt to harness technological innovation, and on how
industries evolve in the face of this pervasive technological
change. Despite recent advances in our understanding of how
innovation and entrepreneurship impact the creation and
appropriation of value, numerous questions remain unanswered. This
volume draws together scholars working at the forefront of
entrepreneurship-, strategy-, and innovation-related domains to
explore these questions. The volume makes particular contributions
to the entrepreneurship, innovation, and platform literatures.
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