This book examines cosplay from a set of groundbreaking disciplinary approaches, highlighting the latest and emerging discourses around this popular cultural practice. Planet Cosplay is authored by widely published scholars in this field, examining the central aspects of cosplay ranging from sources and sites to performance and play, from sex and gender to production and consumption. Topics discussed include the rise of cosplay as a cultural phenomenon and its role in personal, cultural and global identities. Planet Cosplay provides a unique, multifaceted examination of the practice from theoretical bases including popular cultural studies, performance studies, gender studies and transmedia studies. As the title suggests, the book's purview is global, encompassing some of the main centres of cosplay throughout the United States, Asia, Europe and Australasia. Each of the chapters offers not only a set of entry points into its subject matter, but also a narrative of the development of cosplay and scholarly approaches to it.

This book examines cosplay from a set of groundbreaking disciplinary approaches, highlighting the latest and emerging discourses around this popular cultural practice. Planet Cosplay is authored by widely published scholars in this field, examining the central aspects of cosplay ranging from sources and sites to performance and play, from sex and gender to production and consumption. Topics discussed include the rise of cosplay as a cultural phenomenon and its role in personal, cultural and global identities. Planet Cosplay provides a unique, multifaceted examination of the practice from theoretical bases including popular cultural studies, performance studies, gender studies and transmedia studies. As the title suggests, the book's purview is global, encompassing some of the main centres of cosplay throughout the United States, Asia, Europe and Australasia. Each of the chapters offers not only a set of entry points into its subject matter, but also a narrative of the development of cosplay and scholarly approaches to it.

Fashion branding is more than just advertising. It helps to encourage the purchase and repurchase of consumer goods from the same company. While historically fashion branding has primarily focused on consumption and purchasing decisions, recent scholarship suggests that branding is a process that needs to be analyzed from a style, luxury, and historical pop cultural view using critical, ethnographic, individualistic, or interpretive methods.
In this collection, the contributors explore the meaning behind fashion branding in the context of the contested power relations underpinning the production, marketing, and consumption of style and fashion as part of our global culture.

The Fashion Business Reader is the first comprehensive anthology of classic and cutting-edge writings on the global fashion business, from production to consumption. Bringing together a rich interdisciplinary and international range of writings in one volume, this essential text encompasses creative, theoretical, and practical approaches from scholarship spanning business, the social sciences, arts, and humanities. As well as extracts from ground-breaking journal articles, book chapters, and other key writings, the reader includes several newly commissioned articles on contemporary themes and methodological approaches. Each section of the volume contains an introduction by an expert scholar plus a guide to further reading, and each individual extract is introduced so that readers can place important writings in context. This is an essential course text for students on a wide range of fashion and business courses and a one-stop authoritative reference for scholars and professionals.

The Fashion Business Reader is the first comprehensive anthology of classic and cutting-edge writings on the global fashion business, from production to consumption. Bringing together a rich interdisciplinary and international range of writings in one volume, this essential text encompasses creative, theoretical, and practical approaches from scholarship spanning business, the social sciences, arts, and humanities. As well as extracts from ground-breaking journal articles, book chapters, and other key writings, the reader includes several newly commissioned articles on contemporary themes and methodological approaches. Each section of the volume contains an introduction by an expert scholar plus a guide to further reading, and each individual extract is introduced so that readers can place important writings in context. This is an essential course text for students on a wide range of fashion and business courses and a one-stop authoritative reference for scholars and professionals.