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Premiumhandelsmarken im Sortiment des Einzelhandels - Eine verhaltenstheoretische Analyse (German, Paperback, 2011 ed.): Annett... Premiumhandelsmarken im Sortiment des Einzelhandels - Eine verhaltenstheoretische Analyse (German, Paperback, 2011 ed.)
Annett Wolf
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 R2,070 Discovery Miles 20 700
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Die Positionierung von Eigenmarken setzt nicht nur die Kenntnis von Lucken im herstellerseitigen Angebot sowie eine hinreichende Sortiments- und Marktstruktur voraus, sondern auch ein entsprechendes Wissen uber die Einflussgrossen des Kaufverhaltens. Annett Wolf entwickelt ein verhaltenswissenschaftliches Erklarungsmodell, uberpruft dieses kausalanalytisch und leitet Implikationen fur das Markenmanagement im Einzelhandel ab."

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