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Premiumhandelsmarken im Sortiment des Einzelhandels - Eine verhaltenstheoretische Analyse (German, Paperback, 2011 ed.) Loot Price: R2,016
Discovery Miles 20 160
Repayment Terms: R189 pm x 12*
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Premiumhandelsmarken im Sortiment des Einzelhandels - Eine verhaltenstheoretische Analyse (German, Paperback, 2011 ed.): Annett...

Premiumhandelsmarken im Sortiment des Einzelhandels - Eine verhaltenstheoretische Analyse (German, Paperback, 2011 ed.)

Annett Wolf

Series: Hallesche Schriften zur Betriebswirtschaft, 26

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Loot Price R2,016 Discovery Miles 20 160 | Repayment Terms: R189 pm x 12*

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Die Positionierung von Eigenmarken setzt nicht nur die Kenntnis von Lucken im herstellerseitigen Angebot sowie eine hinreichende Sortiments- und Marktstruktur voraus, sondern auch ein entsprechendes Wissen uber die Einflussgrossen des Kaufverhaltens. Annett Wolf entwickelt ein verhaltenswissenschaftliches Erklarungsmodell, uberpruft dieses kausalanalytisch und leitet Implikationen fur das Markenmanagement im Einzelhandel ab."

General

Imprint: Gabler
Country of origin: Germany
Series: Hallesche Schriften zur Betriebswirtschaft, 26
Release date: 2011
First published: 2011
Authors: Annett Wolf
Dimensions: 210 x 148 x 17mm (L x W x T)
Format: Paperback
Pages: 298
Edition: 2011 ed.
ISBN-13: 978-3-8349-2676-0
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Distributive industries > General
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LSN: 3-8349-2676-0
Barcode: 9783834926760

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