In Scandinavia, work in elderly care is a principal occupation and constitutes an important part of professional care work. Over the last decade, this sector has become a test piece for New Public Management (NPM). It is the area where NPM-inspired rationales and methodologies have been applied to the greatest extent. This book explores the challenges and future possibilities in elderly care from a working life perspective. Researchers from three Scandinavian countries present new studies of the daily work in elderly care, the change of tasks and services, and the reconstruction of a semi-profession. The specific translation of NPM into the Scandinavian context is examined, and how this affects: the meaning and identity of work in elderly care and the possibilities to reconstruct meaning under standardized working conditions * the new ideals of line management of elderly care and the ambiguities between bureaucracy and professionalism * subjectivity and emotions as a decisive element of the work in elderly care * the creation of new professionalism in pockets of the sector * the shifts in valuation of experience-based knowledge and care orientation. The book draws attention to new trends in the sector that may make way for transforming the logic of NPM, and thus points to possibilities that will enrich working life.

German top florist Annette Camping became Champion of Germany in 1994 and winner of the Golden Rose in the same year. One year later she became Vice-Champion of Europe. In 2001 she opened her own floral school Blumenwerk, a school for florists, designer and flower lovers in general. This monograph introduces a colourful and enthusiastic person. In her interaction with flowers, Annette wants to bring her compositions to life, full of character. An inner feeling, an impulse, an experience... they are all expressed in an harmonious coexistence of colours and shapes. Annette manages to bring across her love of flowers to the reader and will certainly bring a smile to your face. The publication is a discovery journey behind the scenes of a floral composition. The creativity of her compositions is beautifully captured in the many close-ups by photographer Bart Van Leuven. Also available: Nicole von Boletzky: Master Florist ISBN 9789058560797 Stein Are Hansen: The World of Botanics ISBN 97890