'Barthes' purpose is to tear away masks and demystify the signs, signals and symbols of the language of mass culture' The Times In this magnificent and often surprising collection of essays Barthes explores the myths of mass culture. Taking subjects as diverse as wrestling, films, plastic and cars, Barthes elegantly deciphers the symbols and signs embedded deep in familiar aspects of modern life, unmasking the hidden ideologies and meanings which implicitly affect our thought and behaviour. This early classic of semiotics from one of France's greatest thinkers may irrevocably change the way you view the world around you.

Semiology is the science of signs and symbols, and their role in culture and society. Writing Degree Zero is Barthes' introduction to his field of study, the basic definitions required in the analysis of speech, language, writing and style, delivered with a poet's insight from one of France's most famous literary critics . In Elements of Semiology Barthes presented a concise scientific definition of Saussurean linguistics and their aftermath. Published in 1967, this is a key text in the study of 'structuralism', which at that time was a relatively new critical movement rapidly gaining an international following.

Is there any such thing as revolutionary literature? Can literature, in fact, be political at all? These are the questions Roland Barthes addresses in "Writing Degree Zero," his first published book and a landmark in his oeuvre. The debate had engaged the European literary community since the 1930s; with this fierce manifesto, Barthes challenged the notion of literature's obligation to be socially committed. Yes, Barthes allows, the writer has a political and ethical responsibility. But the history of French literature shows that the writer has often failed to meet it--and from Barthes's perspective, literature is committed to little more than the myth of itself. Expert and uncompromising, "Writing Degree Zero" introduced the themes that would soon establish Barthes as one of the leading voices in literary criticism.