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Books > Language & Literature > Language & linguistics > Semantics (meaning)
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Mythologies (Paperback, Revised edition)
Loot Price: R237
Discovery Miles 2 370
You Save: R56
(19%)
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Mythologies (Paperback, Revised edition)
 (1 rating, sign in to rate)
List price R293
Loot Price R237
Discovery Miles 2 370
You Save R56 (19%)
Expected to ship within 9 - 15 working days
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'Barthes' purpose is to tear away masks and demystify the signs,
signals and symbols of the language of mass culture' The Times In
this magnificent and often surprising collection of essays Barthes
explores the myths of mass culture. Taking subjects as diverse as
wrestling, films, plastic and cars, Barthes elegantly deciphers the
symbols and signs embedded deep in familiar aspects of modern life,
unmasking the hidden ideologies and meanings which implicitly
affect our thought and behaviour. This early classic of semiotics
from one of France's greatest thinkers may irrevocably change the
way you view the world around you.
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