|
Showing 1 - 1 of
1 matches in All Departments
Examine today's best practices and key issues impacting
international marketing with the best-selling, upper-level
international marketing text -- Czinkota/Ronkainen/Cui's
INTERNATIONAL MARKETING, 11E. This innovative resource offers
cutting-edge international marketing strategies and guidelines
using the latest examples. You explore the range of international
marketing topics, from start-up operations and new market entry
considerations to key international issues confronting today's
giant global marketers. Updates address international e-commerce
and technology as well as the impact of culture and government on
marketing throughout the world. Case studies highlight the latest
marketing practices in real organizations, while Internet exercises
focus on online opportunities. This in-depth coverage prepares you
for success in today's international business world, whether you
are an upcoming international marketer or practicing executive.
|
You may like...
Fast X
Vin Diesel
Blu-ray disc
R210
R158
Discovery Miles 1 580
The Expendables 4
Jason Statham, Sylvester Stallone
Blu-ray disc
R329
Discovery Miles 3 290
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.