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Measuring Psychological Responses To Media Messages (Hardcover): Annie Lang Measuring Psychological Responses To Media Messages (Hardcover)
Annie Lang
R3,890 Discovery Miles 38 900 Ships in 12 - 17 working days

Characterized by its multi-level interdisciplinary character, communication has become a variable field -- one in which the level of analysis varies. This has had important ramifications for the study of communication because, to some extent, the questions one asks are determined by the methods one has available to answer them. As a result, communication research is characterized by the plethora of both qualitative and quantitative approaches used by its practitioners. These include survey and experimental methods, and content, historical, and rhetorical analyses.
A variety of tools has been developed in cognitive psychology and psychophysiology which attempts to measure "thinking" without asking people how they do it. This book is devoted to exploring how these methods might be used to further knowledge about the process of communication. The methods chosen have all been used extensively in cognitive and experimental psychology. Each chapter in this book is designed to describe the history of the method being introduced, the theory behind it, how to go about using it, and how it has already been used to study some area of communication. The methods introduced here vary widely in terms of the amount of equipment and training needed to use them. Some require only theoretical knowledge and a paper and pencil; others require more elaborate hardware and software for implementation. These methods also vary widely in terms of what sorts of variables they can be used to measure. Some of them adapt quite readily to traditional communication variables like persuasion, attitude change, and knowledge; others are more applicable to process type variables such as attention, arousal, involvement, encoding, and retrieval.

Measuring Psychological Responses To Media Messages (Paperback): Annie Lang Measuring Psychological Responses To Media Messages (Paperback)
Annie Lang
R1,609 Discovery Miles 16 090 Ships in 12 - 17 working days

Characterized by its multi-level interdisciplinary character, communication has become a variable field -- one in which the level of analysis varies. This has had important ramifications for the study of communication because, to some extent, the questions one asks are determined by the methods one has available to answer them. As a result, communication research is characterized by the plethora of both qualitative and quantitative approaches used by its practitioners. These include survey and experimental methods, and content, historical, and rhetorical analyses. A variety of tools has been developed in cognitive psychology and psychophysiology which attempts to measure "thinking" without asking people how they do it. This book is devoted to exploring how these methods might be used to further knowledge about the process of communication. The methods chosen have all been used extensively in cognitive and experimental psychology. Each chapter in this book is designed to describe the history of the method being introduced, the theory behind it, how to go about using it, and how it has already been used to study some area of communication. The methods introduced here vary widely in terms of the amount of equipment and training needed to use them. Some require only theoretical knowledge and a paper and pencil; others require more elaborate hardware and software for implementation. These methods also vary widely in terms of what sorts of variables they can be used to measure. Some of them adapt quite readily to traditional communication variables like persuasion, attitude change, and knowledge; others are more applicable to process type variables such as attention, arousal, involvement, encoding, and retrieval.

Workshop Elves are off the Shelves (Paperback): Annie Lang Workshop Elves are off the Shelves (Paperback)
Annie Lang
R334 Discovery Miles 3 340 Ships in 10 - 15 working days
Lots and Lots of Teapots - Line Art Patterns (Paperback): Annie Lang Lots and Lots of Teapots - Line Art Patterns (Paperback)
Annie Lang; Annie Lang
R337 Discovery Miles 3 370 Ships in 10 - 15 working days
Christmas Holiday House Mouses - Line Art Patterns (Paperback): Annie Lang Christmas Holiday House Mouses - Line Art Patterns (Paperback)
Annie Lang; Annie Lang
R335 Discovery Miles 3 350 Ships in 10 - 15 working days
Fairy Garden Gathering - Line Art Patterns (Paperback): Annie Lang Fairy Garden Gathering - Line Art Patterns (Paperback)
Annie Lang; Annie Lang
R337 Discovery Miles 3 370 Ships in 10 - 15 working days
I Found It So I'll Keep It! (Paperback): Annie Lang I Found It So I'll Keep It! (Paperback)
Annie Lang; Annie Lang
R251 Discovery Miles 2 510 Ships in 10 - 15 working days
Guess What I Heard Today (Paperback): Annie Lang Guess What I Heard Today (Paperback)
Annie Lang; Annie Lang
R254 Discovery Miles 2 540 Ships in 10 - 15 working days
Flamingo Friends - Coloring Patterns (Paperback): Annie Lang Flamingo Friends - Coloring Patterns (Paperback)
Annie Lang; Annie Lang
R340 Discovery Miles 3 400 Ships in 10 - 15 working days
Happy Kids - Craft and Color Designs (Paperback): Annie Lang Happy Kids - Craft and Color Designs (Paperback)
Annie Lang; Annie Lang
R344 Discovery Miles 3 440 Ships in 10 - 15 working days
Make It Happy - Craft and Color Designs (Paperback): Annie Lang Make It Happy - Craft and Color Designs (Paperback)
Annie Lang; Annie Lang
R344 Discovery Miles 3 440 Ships in 10 - 15 working days
Sharing Hearts and Loving Smiles (Paperback): Annie Lang Sharing Hearts and Loving Smiles (Paperback)
Annie Lang; Annie Lang
R340 Discovery Miles 3 400 Ships in 10 - 15 working days
Gnome Grown Gnomes - Line Art Pattern Book (Paperback): Annie Lang Gnome Grown Gnomes - Line Art Pattern Book (Paperback)
Annie Lang; Annie Lang
R340 Discovery Miles 3 400 Ships in 10 - 15 working days
Christmas Jingles and Santa Kringles (Paperback): Annie Lang Christmas Jingles and Santa Kringles (Paperback)
Annie Lang; Illustrated by Annie Lang; Designed by Annie Lang
R338 Discovery Miles 3 380 Ships in 10 - 15 working days
My Grandma Uses Power Tools (Paperback): Annie Lang My Grandma Uses Power Tools (Paperback)
Annie Lang; Annie Lang
R251 Discovery Miles 2 510 Ships in 10 - 15 working days
Sunny Paradise - Line Art Pattern Book (Paperback): Annie Lang Sunny Paradise - Line Art Pattern Book (Paperback)
Annie Lang
R342 Discovery Miles 3 420 Ships in 10 - 15 working days
It's Time to Say Goodnight - Line Art Pattern Book (Paperback): Annie Lang It's Time to Say Goodnight - Line Art Pattern Book (Paperback)
Annie Lang; Annie Lang
R342 Discovery Miles 3 420 Ships in 10 - 15 working days
Halloween Maskerade Party - Photo Booth Party Props and Decorations Activity Book (Paperback): Annie Lang Halloween Maskerade Party - Photo Booth Party Props and Decorations Activity Book (Paperback)
Annie Lang; Annie Lang
R347 Discovery Miles 3 470 Ships in 10 - 15 working days
Annie Lang's Paper Clip Halloween (Paperback): Annie Lang Annie Lang's Paper Clip Halloween (Paperback)
Annie Lang; Annie Lang
R343 Discovery Miles 3 430 Ships in 10 - 15 working days
Something Weird Is Going on Here (Paperback): Annie Lang Something Weird Is Going on Here (Paperback)
Annie Lang; Illustrated by Annie Lang
R251 Discovery Miles 2 510 Ships in 10 - 15 working days
Annie Lang's Paper Clip Christmas (Paperback): Annie Lang Annie Lang's Paper Clip Christmas (Paperback)
Annie Lang; Annie Lang
R343 Discovery Miles 3 430 Ships in 10 - 15 working days
BBQ Picnic Days - Line Art Patttern Book (Paperback): Annie Lang BBQ Picnic Days - Line Art Patttern Book (Paperback)
Annie Lang; Annie Lang
R340 Discovery Miles 3 400 Ships in 10 - 15 working days
Craft a Pocket Card Now! - Whimsical Papercraft Activity Book (Paperback): Annie Lang Craft a Pocket Card Now! - Whimsical Papercraft Activity Book (Paperback)
Annie Lang; Annie Lang
R343 Discovery Miles 3 430 Ships in 10 - 15 working days
A Super Silly Alphabet (Paperback): Annie Lang A Super Silly Alphabet (Paperback)
Annie Lang; Annie Lang
R251 Discovery Miles 2 510 Ships in 10 - 15 working days
Homemade With Love - Linework Pattern Workbook (Paperback): Annie Lang Homemade With Love - Linework Pattern Workbook (Paperback)
Annie Lang
R343 Discovery Miles 3 430 Ships in 10 - 15 working days
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