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This book explores customer-supplier relationships in B2B markets
focusing on interaction between parties. Drawing on three fields of
research - studies of relationships in marketing, social
interactionism in sociology, and sense-making in social psychology
- the author explores the concepts and roles of actors in business
relationships and how the behaviour of actors within an interaction
affects the development of those relationships. Based on a review
of prior research and an original empirical study, the author
argues that the presence of continuous close relationships between
the customer and supplier organisations bestows features of a
business network on B2B markets, with distinct interdependencies
and ubiquitous interactions. Exploring buyer-seller interactions,
the author contends that actors' mutually perceived identities -
continuously emergent and relationship-specific - are the main
factor in the development of business relationships and discusses
the implications for management practice and research.
This book examines healthcare innovation processes, shedding light
on the controversies endemic to innovation, which make such
processes notoriously challenging. While, in the heat of action,
controversies may be seen as barriers to innovation, observations
reported in this volume point to controversies also having an
energizing role. Students and academics studying innovation,
organization, and health management and economics will find this
book a valuable read as it provides empirical case studies on
innovation processes in practice. Controversies in Healthcare
Innovation will also appeal to practitioners of health care
management, innovation project managers and policy-makers in the
health care sector.
This book offers a novel perspective on starting-up new business
ventures through examining the process by which they become part of
the existing business environment. The book highlights the
importance of inter-organizational business relationships.
Asserting that new ventures need to interact and connect with
customers and suppliers, alongside policy actors and universities,
Starting up in Business Networks demonstrates how beginning a new
venture demands initiating and developing business relationships.
Noting a lack of prior research into the process by which start-ups
embed into an existing business network, this book presents
examples from countries such as Sweden, Italy, the Netherlands and
China to analyse the emergence and evolution of start-up business
networks.
This is the fourth of a series of research volume of papers from
the Business and Information Technologies global research network.
The BIT network comprises 21 partners from 17 countries, and
conducts studies on the impact of new information and communication
technologies on business practice, industry structure and economic
change. This volume contains papers from BIT partners in Taiwan,
New Zealand, Chile, USA, Italy, South Korea, and Switzerland. The
papers address a range of subjects including the diffusion of
mobile apps in the health area, role of trust in e-commerce, impact
of digital technology in the role and practice of product
management in technology intensive companies, new digital business
practices in Taiwan, social media marketing, social activities of a
B2B community with the case of BTicino, product-service system, and
information diffusion in social networks.
This book explores customer-supplier relationships in B2B markets
focusing on interaction between parties. Drawing on three fields of
research - studies of relationships in marketing, social
interactionism in sociology, and sense-making in social psychology
- the author explores the concepts and roles of actors in business
relationships and how the behaviour of actors within an interaction
affects the development of those relationships. Based on a review
of prior research and an original empirical study, the author
argues that the presence of continuous close relationships between
the customer and supplier organisations bestows features of a
business network on B2B markets, with distinct interdependencies
and ubiquitous interactions. Exploring buyer-seller interactions,
the author contends that actors' mutually perceived identities -
continuously emergent and relationship-specific - are the main
factor in the development of business relationships and discusses
the implications for management practice and research.
This book offers a novel perspective on starting-up new business
ventures through examining the process by which they become part of
the existing business environment. The book highlights the
importance of inter-organizational business relationships.
Asserting that new ventures need to interact and connect with
customers and suppliers, alongside policy actors and universities,
Starting up in Business Networks demonstrates how beginning a new
venture demands initiating and developing business relationships.
Noting a lack of prior research into the process by which start-ups
embed into an existing business network, this book presents
examples from countries such as Sweden, Italy, the Netherlands and
China to analyse the emergence and evolution of start-up business
networks.
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