Practice-oriented approach gives students a clear view of how the public relations profession is structured and practiced today, while also providing relevant backgrounds in theory and research. Particular attention given to pedagogical features such as scenario-based questionnaires to encourage learning and assist students in developing key competencies. Suitable for introductory public relations courses or modules, most usefully at the undergraduate level.

Practice-oriented approach gives students a clear view of how the public relations profession is structured and practiced today, while also providing relevant backgrounds in theory and research. Particular attention given to pedagogical features such as scenario-based questionnaires to encourage learning and assist students in developing key competencies. Suitable for introductory public relations courses or modules, most usefully at the undergraduate level.