Public Relations and Communications - From Theory to Practice (Paperback)

Practice-oriented approach gives students a clear view of how the public relations profession is structured and practiced today, while also providing relevant backgrounds in theory and research. Particular attention given to pedagogical features such as scenario-based questionnaires to encourage learning and assist students in developing key competencies. Suitable for introductory public relations courses or modules, most usefully at the undergraduate level.

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Release date:	July 2023
First published:	2023
Authors:	Aoife O'Donnell
Dimensions:	229 x 152mm (L x W)
Format:	Paperback
Pages:	226
ISBN-13:	978-1-03-217043-5
Categories:	Books > Humanities > General Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Sales & marketing > Public relations Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism
LSN:	1-03-217043-3
Barcode:	9781032170435

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