This volume addresses contemporary debates and trends regarding the production and distribution, content, and audience engagement with the television streaming industry. The book interrogates the economics and structure of the industry, questions the types and diversity of content perpetuated on streaming services, and addresses how audiences engage with content from US and global perspectives and within various research paradigms. Chapters address television streaming wars, including the debates and trends in terms of its production and competition, diversity and growth of programming, and audience consumption, focusing on multiple platforms, content, and users. This timely and creative volume will interest students and scholars working in television studies, media industry studies, popular culture studies, audience studies, media psychology, critical cultural studies and media economics.

Binge and Bingeability: The Antecedents and Consequences of Binge Watching Behavior examines how the television industry has transformed over time to create the circumstances in which binge watching as a mass behavior can emerge, and what role audiences have played in the rising prevalence of this behavior. Arienne Ferchaud, recognizing that this behavior did not spring, fully formed, from streaming services, ties cultural approaches to binge watching with media psychology-oriented theories, including the concept of "bingeability"-the likelihood that a specific sow will be binge watched-alongside the psychological impacts binge watching may have on viewers over time. Scholars of media studies, television studies, sociology, cultural studies, and psychology will find this book particularly useful.