All praises for Almighty Allah who blessed the author with an ability and strength to complete this valuable task for persons with disabilities. The author is also very thankful to her co-author Prof. Dr. Abdul Hameed for his guidance. The author pays a special thanks to her family for their continuous support at every step. This Book is based on the dissertation of M.Phil Special Education.The intended goal was to identify and explain different roles of psychologists in special education schools. Psychologists can play a vital role in the rehabilitation of persons with special needs. They can manage their emotional, psychological and behavioral problems. The author has developed A Standard Operating Procedure (SOP) for psychologists working in special schools. There are six areas have been explained in the SOP including, Assessment and Interpretation, Direct Intervention for Students, Consultation and Training, Program Development, Implementation of School, Psychology Programs, Communication and Relationship Skills. Hope this book will be helpful for the emerging researchers. Once again author is very grateful to the Almighty Allah for the completion of this worthy task

Business world is changing from short term sale strategies to more customer-focused long term relation building strategies. It is extremely important to know the needs of your target customer so you can convey your message in a more attractive way. The most common method of advertising is television advertising. The elements of television advertising are Jingle, Brand, Celebrity, Promotional offering, Location, Theme and Song. The purpose of this research thesis is to measure the effect of television advertisement on the target buyer's decision process. This means that how an advertisement affects the thinking process of a buyer which includes need recognition, Information search, Evaluation of alternatives, Purchase decision and Post purchase behavior. This research includes 400 students of different colleges from intermediate to PhD level. Gender ratio is equal, which means this research includes 200 male and 200 female respondents. The main hypothesis of this research study is co-relational, which is elements of the Television advertisement are positively related with the buyer's decision procedure. SPSS version 19.0 is used to perform the T-test, ANOVA and Kruskal-Wallis test.