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Industrieentwicklung und Marketing-Mixe (German, Paperback, 2004 ed.): Thomas Hutzschenreuter, Philipp Espel, Arne Schneemann Industrieentwicklung und Marketing-Mixe (German, Paperback, 2004 ed.)
Thomas Hutzschenreuter, Philipp Espel, Arne Schneemann
R1,675 Discovery Miles 16 750
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Im Rahmen einer grosszahligen empirischen Studie untersuchen Thomas Hutzschenreuter, Philipp Espel und Arne Schneemann die Gestaltungsmoglichkeiten und die tatsachliche Gestaltung der Marketing-Mixe in der Musik- und Filmindustrie. Sie zeigen, dass viele Unternehmen notwendige Veranderungen nicht umfassend genug durchsetzen und Erfolgspotentiale ungenutzt lassen.

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