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Praxisbeispiele verdeutlichen, welches Potential in der Schaffung
eines virtuellen Marktplatzes liegt und wie die virtuellen
Communities auf- und ausgebaut werden.
"Net Gain" identifies where the next level of value lies on the
Internet and lays out the first economic model to quantify the
revenue potential and the investment required to build a successful
virtual community. From the offerings of commercial online
services, such as the Motley Fool Investment group to Internet
communities of book lovers, "Net Gain" offers a multitude of
real-world scenarios and lessons for building value and creating
competitive edge. The authors clearly show that in order to compete
in the online economy, you must establish an entirely new approach
to product development, marketing, customer service, and
distribution, and rethink your company's relationships to
customers, suppliers, and competitors. And, they show you how to do
it.
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