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Books > Business & Economics > Business & management > Business strategy
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Not currently available
Net Gain - Expanding Markets through Virtual Communities (Hardcover)
Loot Price: R458
Discovery Miles 4 580
You Save: R92
(17%)
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Net Gain - Expanding Markets through Virtual Communities (Hardcover)
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List price R550
Loot Price R458
Discovery Miles 4 580
You Save R92 (17%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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"Net Gain" identifies where the next level of value lies on the
Internet and lays out the first economic model to quantify the
revenue potential and the investment required to build a successful
virtual community. From the offerings of commercial online
services, such as the Motley Fool Investment group to Internet
communities of book lovers, "Net Gain" offers a multitude of
real-world scenarios and lessons for building value and creating
competitive edge. The authors clearly show that in order to compete
in the online economy, you must establish an entirely new approach
to product development, marketing, customer service, and
distribution, and rethink your company's relationships to
customers, suppliers, and competitors. And, they show you how to do
it.
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