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This incisive Handbook critically examines the role and place of
media and communication in development and social change,
reflecting a vision for change anchored in values of social
justice. Expert contributors discuss and evaluate the roles and
outcomes of media and communication for social mobilization, media
mobilization, community mobilization, advocacy, participation,
empowerment, capacity-building, resistance, networking, and action
for progressive social change. Chapters explore communicative
actions involved in social, economic, political, and cultural
integration and the transformation of individuals, communities,
places, and societies in the processes of development and social
change. Outlining the genealogy and history of the field, the
Handbook investigates the possible new directions and objectives in
the area. Key conclusions include an enhanced role for development
communication in participatory development, active agency of
stakeholders of development programs, and the operationalization of
social justice in development. Comprehensive yet accessible, this
Handbook will be a key resource for students and scholars of media
and communication, political science, development studies, social
work, critical education, community organization, and anthropology.
It will also be of value to professionals working in associations
and organizations dealing with development and social change.
Entertainment-Education and Social Change introduces readers to
entertainment-education (E-E) literature from multiple
perspectives. This distinctive collection covers the history of
entertainment-education, its applications in the United States and
throughout the world, the multiple communication theories that bear
on E-E, and a range of research methods for studying the effects of
E-E interventions. The editors include commentary and insights from
prominent E-E theoreticians, practitioners, activists, and
researchers, representing a wide range of nationalities and
theoretical orientations. Examples of effective E-E designs and
applications, as well as an agenda for future E-E initiatives and
campaigns, make this work a useful volume for scholars, educators,
and practitioners in entertainment media studies, behavior change
communications, public health, psychology, social work, and other
arenas concerned with strategies for social change. It will be an
invaluable resource book for members of governmental and non-profit
agencies, public health and development professionals, and social
activists.
Entertainment-Education and Social Change introduces readers to
entertainment-education (E-E) literature from multiple
perspectives. This distinctive collection covers the history of
entertainment-education, its applications in the United States and
throughout the world, the multiple communication theories that bear
on E-E, and a range of research methods for studying the effects of
E-E interventions. The editors include commentary and insights from
prominent E-E theoreticians, practitioners, activists, and
researchers, representing a wide range of nationalities and
theoretical orientations. Examples of effective E-E designs and
applications, as well as an agenda for future E-E initiatives and
campaigns, make this work a useful volume for scholars, educators,
and practitioners in entertainment media studies, behavior change
communications, public health, psychology, social work, and other
arenas concerned with strategies for social change. It will be an
invaluable resource book for members of governmental and non-profit
agencies, public health and development professionals, and social
activists.
Arvind Singhal and Everett M. Rogers have developed this unique
volume focused on the history and development of
entertainment-education. This approach to communication is the
process of designing and implementing a media message to both
entertain and educate to increase audience members' knowledge about
an educational issue, create favorable attitudes, and change overt
behavior. It uses the universal appeal of entertainment to show
individuals how they can live safer, healthier, and happier lives.
Entertainment formats such as soap operas, rock music, feature
films, talk shows, cartoons, comics, and theater are utilized in
various countries to promote messages about educational issues.
This book presents a balanced picture of the
entertainment-education strategy, identifying ethical and other
problems that accompany efforts to bring about social change.
Positive Deviance (PD) is an approach to social change that enables
communities and organizations to discover the wisdom they already
have, and then to act on it. The premise of PD is that in every
community there are certain individuals or groups whose uncommon
practices or strategies enable them to find better solutions to
problems than neighbors and peers who have access to the same
resources. PD is led by people in the community who help identify
and spread the successful practices. Ideas for change are more
likely to be accepted and adopted when they are based on existing
local wisdom than they are when outside exports try to impose them.
This book tells the remarkable story of how a people-centered
approach to organizational and social change, accompanied by sound
scientific and technical expertise, yielded positive quality
outcomes for ordinary citizens, health care institutions and their
patients, and society in general. This work draws upon the
collective wisdom and experience of infection control
practitioners, doctors, public health authorities, nurses, social
and organizational change practitioners, health care
administrators, patients and front line workers. Additional
benefits of use of the PD process to fight infection turned out to
be improved workplace relationships, healthier and more resilient
organizational cultures, and expanded networks of people in many
fields and geographical locations who shared ideas, resources and
the inspiration of their own contributions to saving lives. "The
Positive Deviance movement is changing the landscape of how we
achieve transformation and change in systems." Peter Block, Author,
Community: The Structure of Belonging. "Inviting
Everyone....chronicles the astonishing achievements possible when
people truly work together and are aided by pioneering processes
like Positive Deviance." Nicholas Wolter, MD, CEO, Billings Clinic.
Contact info@plexusinstitute, org for volume discounts.
Some girls in conflict-ridden Northern Uganda resort to
transactional sex to have a mat to sleep on at night. And with the
prospect of earning more money in a day than their parents might
make in a month, many girls in East Java, Indonesia fall into work
in the sex industry. Children face sexual exploitation worldwide,
especially when they have little support to avoid them, have few
skills that give them options, and little sense of their own value
and possible alternative futures. The Positive Deviance approach to
social change finds solutions to common problems in the behaviors
of positive outliers-those who defy the worst odds in the face of
seemingly intractable problems and present social proof that local
and actionable solutions to those problems are equally available to
their peers. This monograph documents two child protection projects
implemented by Save the Children using the Positive Deviance
approach.
Promotion of healthy behaviors and prevention of disease are
inextricably linked to cultural understandings of health and
well-being. Health communication scholarship and practice can
substantially and strategically contribute to people living safer,
healthier, and happier lives. This book represents a concrete step
in that direction by establishing a strategic framework for guiding
global and local health practices. Taking a multi-disciplinary
approach, the volume includes state-of-the-art theories that can be
applied to health communication interventions and practical
guidelines about how to design, implement, and evaluate effective
health communication interventions. Few books have synthesized such
a broad range of theories and strategies of health communication
that are applicable globally, and also provided clear advice about
how to apply such strategies. This volume combines academic
research and field experience, guided by past and future research
agendas and on-the-ground implementation opportunities.
AIDS is now the leading cause of death in Africa, where
twenty-eight million people are HIV-positive, and where some twelve
million children have lost one or both parents to AIDS. In
Zimbabwe, 45 percent of children under the age of five are
HIV-positive, and the epidemic has shortened life expectancy by
twenty-two years. A fifteen-year-old in Botswana or South Africa
has a one-in-two chance of dying of AIDS. AIDS deaths are so
widespread in sub-Saharan Africa that small children now play a new
game called "Funerals." The Children of Africa Confront AIDS
depicts the reality of how African children deal with the AIDS
epidemic, and how the discourse of their vulnerability affects acts
of coping and courage. A project of the Institute for the African
Child at Ohio University, The Children of Africa Confront AIDS cuts
across disciplines and issues to focus on the world's most
marginalized population group, the children of Africa. Editors
Arvind Singhal and Stephen Howard join conversations between
humanitarian and political activists and academics, asking, "What
shall we do?" Such discourse occurs in African contexts ranging
from a social science classroom in Botswana to youth groups in
Kenya and Ghana. The authors describe HIV/AIDS in its macro
contexts of vulnerable children and the continent's democratization
movements and also in its national contexts of civil conflict,
rural poverty, youth organizations, and agencies working on the
ground. Singhal, Howard, and other contributors draw on compelling
personal experience in descriptions of HIV/AIDS interventions for
children in difficult circumstances and present thoughtful insights
into data gathered from surveys and observations concerning this
terrible epidemic.
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