Entertainment-Education - A Communication Strategy for Social Change (Paperback)

Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.

General

Imprint:	Routledge Member of the Taylor and Francis Group
Country of origin:	United States
Series:	Routledge Communication Series
Release date:	July 1999
First published:	1999
Authors:	Arvind Singhal • Everett Rogers
Dimensions:	229 x 152 x 16mm (L x W x T)
Format:	Paperback
Pages:	280
ISBN-13:	978-0-8058-3350-8
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Social sciences > Sociology, social studies > Social issues > General Books > Social sciences > Sociology, social studies > Social welfare & social services > General
LSN:	0-8058-3350-1
Barcode:	9780805833508

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