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William E. Aubuchon Sr. immigrated to the United States from Canada
in 1900 at the age of 15, speaking no English and armed with only a
fifth-grade education. Through hard work and perseverance, he
established a hardware store in 1908 in Fitchburg, Massachusetts.
One hundred years later, there are over 130 Aubuchon Hardware
stores located throughout Connecticut, Maine, Massachusetts, New
Hampshire, New York, and Vermont, employing about 1,100 people.
This remarkable growth by Aubuchon Hardware can be attributed to
the company treating its customers as friends and always making
them number one. As William E. Aubuchon Sr. once said, The business
was founded on the principle of buying economically. We give our
customers what they wanthigh-grade hardware at a price everyone can
afford. Aubuchon Hardware never lost track of where it started, and
today it still remains all in the family with over 20 family
members currently employed, including the fourth generation. In
Aubuchon Hardware, family members were an invaluable resource for
photographs and historical information.
"Some people seem to be able to talk anybody into anything Do they
simply possess a natural talent that the rest of us can never hope
to imitate? This refreshing books says ""No "" and provides readers
with a unique, proven, step-by-step analytical thinking process
that anyone can use to analyze, organize, and present information
in a persuasive way. The Anatomy of Persuasion literally dissects
each step in the persuasion process. Readers will turn their great
ideas into tangible realities as they learn how to: * apply the two
major principles of communication * perceive the needs of others *
present the features and benefits of their idea * understand the
subconscious decisions people often make * create a logical,
error-free proposal (oral or written) that will win the day."
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