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Event-Marken-Fit Und Kommunikationswirkung - Eine Langsschnittbetrachtung Am Beispiel Der Sponsoren Der... Event-Marken-Fit Und Kommunikationswirkung - Eine Langsschnittbetrachtung Am Beispiel Der Sponsoren Der Fifa-Fussballweltmeisterschaft 2006(tm) (German, Paperback, 2006 ed.)
Axel Nitschke; Foreword by Prof Dr Christoph Burmann
R2,701 Discovery Miles 27 010
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Ships in 10 - 15 working days

Axel Nitschke setzt sich mit dem Zusammenhang zwischen dem Grad des Event-Marken-Fits und der Art der Kommunikationswirkung auseinander. Er betrachtet die psychographischen Prozesse bei der Verarbeitung von Event-Kommunikation und entwickelt ein Wirkungsmodell, das die Determinanten des Fits sowie dessen Einfluss auf die Kommunikationswirkung abbildet.

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