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This open access book examines how creating a national brand
assisted Qatar in absorbing the shock and awe following the
outburst of the crisis with Saudi Arabia, Bahrain, Egypt, and the
United Arab Emirates in May 2017. The authors discuss the country's
diplomatic performance, which was characterized by five main
factors that helped Qatar to deal with the crisis successfully.
These factors include the failure of the element of surprise, years
of building Qatar's national brand, Qatar's arsenal of soft power,
international alliances, and the opponents' quandary. This book
further scrutinizes Qatar's role in the region and all questions
related to this role through the lenses of its nation brand. The
book provides explanations for the success of Qatar in absorbing
the "shock and awe" in the early stage of the last Gulf crisis,
presenting various arguments on how establishing a nation brand
helped Qatar to deal with the crisis successfully. The book follows
an original approach that views the Qatari case from a scientific
perspective, investigating the art of nation branding. It will
appeal to students, researchers, and scholars of international
relations, psychology, political science, and journalism, as well
as policy-makers interested in a better understanding of soft
power, nation branding, Middle East studies, and diplomacy.
This open access book examines how creating a national brand
assisted Qatar in absorbing the shock and awe following the
outburst of the crisis with Saudi Arabia, Bahrain, Egypt, and the
United Arab Emirates in May 2017. The authors discuss the country's
diplomatic performance, which was characterized by five main
factors that helped Qatar to deal with the crisis successfully.
These factors include the failure of the element of surprise, years
of building Qatar's national brand, Qatar's arsenal of soft power,
international alliances, and the opponents' quandary. This book
further scrutinizes Qatar's role in the region and all questions
related to this role through the lenses of its nation brand. The
book provides explanations for the success of Qatar in absorbing
the "shock and awe" in the early stage of the last Gulf crisis,
presenting various arguments on how establishing a nation brand
helped Qatar to deal with the crisis successfully. The book follows
an original approach that views the Qatari case from a scientific
perspective, investigating the art of nation branding. It will
appeal to students, researchers, and scholars of international
relations, psychology, political science, and journalism, as well
as policy-makers interested in a better understanding of soft
power, nation branding, Middle East studies, and diplomacy.
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