In this book, the author presents a behavioral-psychological perspective on intervention in health care, beginning with a definition of behavioral medicine and introducing the related issues of stress and patient compliance.

It has been demonstrated that many medical problems, including insomnia, alcoholism, hypertension, headache, pain, obesity, and asthma, respond readily and reliably to behavior modification techniques. Yet, behavioral intervention has traditionally been a difficult area to assimilate into the medical and nursing curricula. In this text, Dr. Laura B. Cordon presents a behavioral-psychological perspective on intervention in health care, beginning with a definition of behavioral medicine and introducing the related issues of stress and patient compliance. With an emphasis on how behavioral intervention relates to clinical practice, Dr. Gordon examines such topics as the role of the patient's behavior in the symptom or disease, how the health care professional can identify those who will respond well to individual or family counseling, and the treatment of disease versus the maintenance of health. She concludes with an explanation of the need for less conventional facilities for treating psychophysiological and stress/tension disorders, pointing to the program currently in use at the Dartmouth-Hitchcock Medical Center as one possible alternative approach.

This book studies the current paradox within the voting literature on campaign contributions and legislative voting behavior. Specifically, while journalists and observers believe that the contributions significantly influence congressional votes, empirical evidence compiled by political scientists has generally failed to identify a systematic linkage between the two. At the same time, the amount of money contributed by interest groups is increasing and polls indicate that the public is becoming more cynical about the process.

This book studies the current paradox within the voting literature on campaign contributions and legislative voting behavior. Specifically, while journalists and observers believe that the contributions significantly influence congressional votes, empirical evidence compiled by political scientists has generally failed to identify a systematic linkage between the two. At the same time, the amount of money contributed by interest groups is increasing and polls indicate that the public is becoming more cynical about the process.

In the past decade it has become increasingly clear that psoriatic disease, both of the skin and joints, can be a significant diagnostic and therapeutic challenge for the physician and a debilitating illness for the patient. At the same time, advances in genetics and immunology have increased our understanding of the pathophysiology of psoriasis and psoriatic arthritis. This text contains a comprehensive discussion by an international group of experts in psoriatic disease of the pathomechanisms, genetics, diagnosis, and treatment of psoriasis and psoriatic arthritis. The information is presented in parallel in order to emphasize the similarities and differences between these two diseases that so commonly occur together. We believe that this approach will make this text an important resource for all practitioners who treat patients with psoriasis and psoriatic arthritis.

There are many technical and popular accounts, both in Russian and in other languages, of the non-Euclidean geometry of Lobachevsky and Bolyai, a few of which are listed in the Bibliography. This geometry, also called hyperbolic geometry, is part of the required subject matter of many mathematics departments in universities and teachers' colleges-a reflec tion of the view that familiarity with the elements of hyperbolic geometry is a useful part of the background of future high school teachers. Much attention is paid to hyperbolic geometry by school mathematics clubs. Some mathematicians and educators concerned with reform of the high school curriculum believe that the required part of the curriculum should include elements of hyperbolic geometry, and that the optional part of the curriculum should include a topic related to hyperbolic geometry. I The broad interest in hyperbolic geometry is not surprising. This interest has little to do with mathematical and scientific applications of hyperbolic geometry, since the applications (for instance, in the theory of automorphic functions) are rather specialized, and are likely to be encountered by very few of the many students who conscientiously study (and then present to examiners) the definition of parallels in hyperbolic geometry and the special features of configurations of lines in the hyperbolic plane. The principal reason for the interest in hyperbolic geometry is the important fact of "non-uniqueness" of geometry; of the existence of many geometric systems."

Experts agree that the earth will eventually run out of certain low-cost, nonrenewable resources, possibly as early as a century from now. Will the transition to reliance on other, more abundant resources be smooth or discontinuous? Might industrial societies experience a marked decline in living standards-a radically different kind of society from the one we now know? Geologists maintain that once inexpensive high-grade resources are exhausted, economic growth will slow. Economists are more optimistic: they believe that new technologies and materials will be substituted rapidly enough to prevent minor economic dislocations. Toward a New Iron Age? takes an important step toward reconciling these divergent views. It is the most comprehensive study of the economic consequences of resource depletion-in particular, it is a thorough exploration of the prospects for one key metal, copper. The authors draw on geological and engineering data to calculate the resources now available and to assess the feasibility of substituting alternatives. Using linear programming and a range of hypothetical base conditions, they are able to estimate the course, through the next century and beyond, of several crucial factors: the rate at which copper resources will be used and when they will be depleted; how the price of the metal will fluctuate; when alternative materials will be substituted, in what patterns, and at what costs. By the late twenty-first century, the authors believe, low-cost copper will no longer be available. Industrial societies will have to operate on more abundant resources such as iron, silica, and aluminum. They will enter, in short, a New Iron Age.

If you've ever asked the questions "Can I keep up with the pace of change?" or "What is the purpose of my business?" Business Evolution is packed with powerful tools and real-life examples to help you find the answers and steer your own path. Janice B Gordon is a respected business consultant with twenty-five years of experience running and advising businesses; her particular talents are for guiding businesses through change to growth, building customer insights and relationships. Janice distils her "Essential 4 Ps" - Personality, Purpose, Pleasure and Process - which will guide you and your business to adapt and grow in the face of increasing and accelerating change. The global world has become personal. Technology allows us to connect like never before. Business Evolution looks at the way we can connect to create growth and offers mature, reassuring wisdom that will take you into the future with confidence. Whether you are ready for the next stage of growth or just starting out, Janice B Gordon's Business Evolution will give you the guidance you need. Buy it, Read it, Apply it & Evolve Your Business www.business-evolution.biz Praise for "Business Evolution" "This book is for businesses wanting to grow their business by giving practical insights relevant in this rapidly changing global economy. It is clear Janice knows her stuff; I would highly recommend you to Buy it, Read it, Apply it & Evolve it " Lara Morgan Entrepreneur and Investor "Wow Business Evolution is the most enjoyable book about how to grow your business I've ever read. Through quite challenging, and always credible, exercises, Janice explains her 'Essential 4Ps', which will keep your business growing and give plenty of 'wows' to your customers. This business book is the real deal on how to grow your business. It is a five star 'wow' for me which I will return to, time after time." Tony Robinson OBE Entrepreneur, Business Advisory Board & Enterprise Rockers

What follows in the pages ahead is the competitive advantage you have been searching for. Let's take a few things as assumptions. You already have a great product. Clearly, in today's competitive business environment, there is no substitute for excellence of product, executive leadership and staffing, as well as providing top-notch customer care. That's all the price of admission to the business ballpark. This book starts assuming those are in place. If they're not, put this book down and go back to the beginning. If they are, let's move forward. Consider this the new marketing of the 21st century. Every company wants to do the same thing. Build a good strong name, sell lots of goods or services and future proof the company. Future proofing your company means building a company name that allows you to immediately put a new product on the shelves and have people buy it because they trust the name. Nike has done their job well. They built the name with lots of great image ads, however very few actually focus on a specific shoe or product. While Nike has done it with big ad spending another shoe company has done it without the big media buys. Toms, the start up shoe company who basically took Asian workers soft shoes and put them on the feet of men and women in some of the most trendy and fashionable neighborhoods in America, selling them for $40 and up a pair. We hear this about Toms all the time: "I don't wear these shoes because they look beautiful or they are the best things for my feet. I wear them because I like what the company is about." Basically consumers feel good about the fact that they have a pair or Toms on their feet. Why? Because the shoes are a symbol of good social conscience and people are proud to display the symbol. Toms tiny ad campaign has been based on their corporate giving program- a pair of shoes to a kid who would otherwise not have shoes for every pair you buy. One for one. People will support your company if they really know you're doing the right thing. That's what a successful corporate image is about for the future. And the world is watching and talking about you if you do the right thing. That's the best advertising you can hope for. But guess what. The world is also watching if you do the wrong thing. And that news spreads just as fast or faster. This is the future of marketing, so embrace it and create a sustainable image, brand and company. The world is heading in this direction. Companies that do not follow along will be guilty of marketing malpractice.