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Time is limited. Attention is scarce. Are you engaging your
customers? Apple Stores, Disney, LEGO, Starbucks. Do these names
conjure up images of mere goods and services, or do they evoke
something more--something visceral? Welcome to the Experience
Economy, where businesses must form unique connections in order to
secure their customers' affections--and ensure their own economic
vitality. This seminal book on experience innovation by Joe Pine
and Jim Gilmore explores how savvy companies excel by offering
compelling experiences for their customers, resulting not only in
increased customer allegiance but also in a more profitable bottom
line. Translated into thirteen languages, The Experience Economy
has become a must-read for leaders of enterprises large and small,
for-profit and nonprofit, global and local. Now with a brand-new
preface, Pine and Gilmore make an even stronger case for
experiences as the critical link between a company and its
customers in an increasingly distractible and time-starved world.
Filled with detailed examples and actionable advice, The Experience
Economy helps companies create personal, dramatic, and even
transformative experiences, offering the script from which managers
can generate value in ways aligned with a strong customer-centric
strategy.
In The Age of Experiences, Benjamin Kline Hunnicutt examines how
the advance of happiness science is impacting the economy, making
possible new experience-products that really make people happy and
help forward-looking businesses expand and develop new
technologies. In today's marketplace there is less interest in
goods and services and more interest in buying and selling personal
improvements and experiences. Hunnicutt traces how this historical
shift in consumption to the "softer" technologies of happiness
represents not only a change in the modern understanding of
progress, but also a practical, economic transformation, profoundly
shaping our work and the ordering of our life goals. Based on
incisive historical research, Hunnicutt demonstrates that we have
begun to turn from material wealth to focus on the enrichment of
our personal and social lives. The Age of Experiences shows how
industry, technology, and the general public are just beginning to
realize the potential of the new economy. Exploring the broader
implications of this historical shift, Hunnicutt concludes that the
new demand for experiences will result in the reduction of work
time, the growth of jobs, and the regeneration of virtue-altogether
an increasingly healthy public life.
In The Age of Experiences, Benjamin Kline Hunnicutt examines how
the advance of happiness science is impacting the economy, making
possible new experience-products that really make people happy and
help forward-looking businesses expand and develop new
technologies. In today's marketplace there is less interest in
goods and services and more interest in buying and selling personal
improvements and experiences. Hunnicutt traces how this historical
shift in consumption to the "softer" technologies of happiness
represents not only a change in the modern understanding of
progress, but also a practical, economic transformation, profoundly
shaping our work and the ordering of our life goals. Based on
incisive historical research, Hunnicutt demonstrates that we have
begun to turn from material wealth to focus on the enrichment of
our personal and social lives. The Age of Experiences shows how
industry, technology, and the general public are just beginning to
realize the potential of the new economy. Exploring the broader
implications of this historical shift, Hunnicutt concludes that the
new demand for experiences will result in the reduction of work
time, the growth of jobs, and the regeneration of virtue-altogether
an increasingly healthy public life.
Contrived. Disingenuous. Phony. Inauthentic. Do your customers use
any of these words to describe what you sell--or how you sell it?
If so, welcome to the club. Inundated by fakes and sophisticated
counterfeits, people increasingly see the world in terms of real or
fake. They would rather buy something real from someone genuine
rather than something fake from some phony. When deciding to buy,
consumers judge an offering's (and a company's) authenticity as
much as--if not more than--price, quality, and availability. In
Authenticity, James H. Gilmore and B. Joseph Pine II argue that to
trounce rivals companies must grasp, manage, and excel at rendering
authenticity. Through examples from a wide array of industries as
well as government, nonprofit, education, and religious sectors,
the authors show how to manage customers' perception of
authenticity by: recognizing how businesses "fake it;" appealing to
the five different genres of authenticity; charting how to be "true
to self" and what you say you are; and crafting and implementing
business strategies for rendering authenticity. The first to
explore what authenticity really means for businesses and how
companies can approach it both thoughtfully and thoroughly, this
book is a must-read for any organization seeking to fulfill
consumers' intensifying demand for the real deal.
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