This book features more than 95 papers that were presented at the bi-annual Regional Conference on Science, Technology and Social Sciences, RCSTSS 2014, which was organized by Universiti Teknologi MARA Pahang. It covers topics ranging from communications studies, politics, psychology, education, religious studies as well as business and economics. The papers, which have been carefully reviewed, include research conducted by academicians locally, regionally and globally. They detail invaluable insights on the important roles played by the various disciplines in science, technology and social sciences. Coverage includes accounting, art and design, business, communication, economics, education, finance, humanity, information management, marketing, music, religion, social sciences and tourism. Throughout, clear illustrations, figures and diagrams complement the research. The book is a significant point of reference to academicians and students who want to pursue further research in their respective fields. It also serves as a platform to disseminate research findings as a catalyst to bring out positive innovations on the development of the region.

This book features papers addressing a broad range of topics including psychology, religious studies, natural heritage, accounting, business, communication, education and sustainable development. It serves as a platform for disseminating research findings by academicians of local, regional and global prominence, and acts as a catalyst to inspire positive innovations in the development of the region. It is also a significant point of reference for academicians and students. This collection of selected social sciences papers is based on the theme "Soaring Towards Research Excellence", presented at the Regional Conference of Sciences, Technology and Social Sciences (RCSTSS 2016), organised bi-annually by Universiti Teknologi MARA Cawangan Pahang, Malaysia.

This book features more than 95 papers that were presented at the bi-annual Regional Conference on Science, Technology and Social Sciences, RCSTSS 2014, which was organized by Universiti Teknologi MARA Pahang. It covers topics ranging from communications studies, politics, psychology, education, religious studies as well as business and economics. The papers, which have been carefully reviewed, include research conducted by academicians locally, regionally and globally. They detail invaluable insights on the important roles played by the various disciplines in science, technology and social sciences. Coverage includes accounting, art and design, business, communication, economics, education, finance, humanity, information management, marketing, music, religion, social sciences and tourism. Throughout, clear illustrations, figures and diagrams complement the research. The book is a significant point of reference to academicians and students who want to pursue further research in their respective fields. It also serves as a platform to disseminate research findings as a catalyst to bring out positive innovations on the development of the region.

This book features papers addressing a broad range of topics including psychology, religious studies, natural heritage, accounting, business, communication, education and sustainable development. It serves as a platform for disseminating research findings by academicians of local, regional and global prominence, and acts as a catalyst to inspire positive innovations in the development of the region. It is also a significant point of reference for academicians and students. This collection of selected social sciences papers is based on the theme "Soaring Towards Research Excellence", presented at the Regional Conference of Sciences, Technology and Social Sciences (RCSTSS 2016), organised bi-annually by Universiti Teknologi MARA Cawangan Pahang, Malaysia.