How corporate denial harms our world and continues to threaten our future. Corporations faced with proof that they are hurting people or the planet have a long history of denying evidence, blaming victims, complaining of witch hunts, attacking their critics' motives, and otherwise rationalizing their harmful activities. Denial campaigns have let corporations continue dangerous practices that cause widespread suffering, death, and environmental destruction. And, by undermining social trust in science and government, corporate denial has made it harder for our democracy to function. Barbara Freese, an environmental attorney, confronted corporate denial years ago when cross-examining coal industry witnesses who were disputing the science of climate change. She set out to discover how far from reality corporate denial had led society in the past and what damage it had done. Her resulting, deeply-researched book is an epic tour through eight campaigns of denial waged by industries defending the slave trade, radium consumption, unsafe cars, leaded gasoline, ozone-destroying chemicals, tobacco, the investment products that caused the financial crisis, and the fossil fuels destabilizing our climate. Some of the denials are appalling (slave ships are festive). Some are absurd (nicotine is not addictive). Some are dangerously comforting (natural systems prevent ozone depletion). Together they reveal much about the group dynamics of delusion and deception. Industrial-Strength Denial delves into the larger social dramas surrounding these denials, including how people outside the industries fought back using evidence and the tools of democracy. It also explores what it is about the corporation itself that reliably promotes such denial, drawing on psychological research into how cognition and morality are altered by tribalism, power, conflict, anonymity, social norms, market ideology, and of course, money. Industrial-Strength Denial warns that the corporate form gives people tremendous power to inadvertently cause harm while making it especially hard for them to recognize and feel responsible for that harm.

How corporate denial harms our world and continues to threaten our future. Corporations faced with proof that they are hurting people or the planet have a long history of denying evidence, blaming victims, complaining of witch hunts, attacking their critics’ motives, and otherwise rationalizing their harmful activities. Denial campaigns have let corporations continue dangerous practices that cause widespread suffering, death, and environmental destruction. And, by undermining social trust in science and government, corporate denial has made it harder for our democracy to function.  Barbara Freese, an environmental attorney, confronted corporate denial years ago when cross-examining coal industry witnesses who were disputing the science of climate change. She set out to discover how far from reality corporate denial had led society in the past and what damage it had done.  Her resulting, deeply-researched book is an epic tour through eight campaigns of denial waged by industries defending the slave trade, radium consumption, unsafe cars, leaded gasoline, ozone-destroying chemicals, tobacco, the investment products that caused the financial crisis, and the fossil fuels destabilizing our climate. Some of the denials are appalling (slave ships are festive). Some are absurd (nicotine is not addictive). Some are dangerously comforting (natural systems prevent ozone depletion). Together they reveal much about the group dynamics of delusion and deception.  Industrial-Strength Denial delves into the larger social dramas surrounding these denials, including how people outside the industries fought back using evidence and the tools of democracy. It also explores what it is about the corporation itself that reliably promotes such denial, drawing on psychological research into how cognition and morality are altered by tribalism, power, conflict, anonymity, social norms, market ideology, and of course, money. Industrial-Strength Denial warns that the corporate form gives people tremendous power to inadvertently cause harm while making it especially hard for them to recognize and feel responsible for that harm.

The fascinating, often surprising story of how a simple black rock altered the course of history, perfect for fans of Mark Kurlansky's Salt and Jeremy Paxman's Black Gold. 'A passionate plea for a more considered way of treating the earth, its resources and its inhabitants' DAILY TELEGRAPH ____________________________________________________________ Coal has transformed societies, fueled economies, and expanded frontiers. It made China a twelfth-century superpower, inspired the writing of the Communist Manifesto, and helped the northern states win the American Civil War. Yet the mundane mineral that built our global economy has also caused death, disease, and environmental destruction. In this remarkable book, Barbara Freese takes us on a rich historical journey that begins three hundred million years ago and spans the globe. From the 'Great Stinking Fogs' of London to the rat-infested coal mines of Pennsylvania, from the impoverished slums of Manchester to the toxic city streets of Beijing, Coal is a captivating narrative about the simple black rock that helped build our modern world, but now endangers our future. ____________________________________________________________ 'Elegant and engaging . . . No subject is more important for understanding the recent past, and preparing for the future.' SUNDAY TIMES 'The incredible story of Britain's black goal.' DAILY MAIL 'Eloquent . . . unsparing . . . The relation between carbon and climate change has seldom been so clearly and readably explained.' SCOTSMAN 'As much about the growing scientific evidence of the damage coal causes to the environment as it is about the social history of the Industrial Revolution.' FINANCIAL TIMES 'Freese wants readers to be clear about just how vital coal has been to our era of human development because she hopes to persuade us that it's time to enter a new one.' NEW YORK TIMES 'An absorbing book that never loses its grip.' NEW SCIENTIST 'Fascinating . . . It lingers hauntingly in the mind.' NEW STATESMAN 'As this human history of coal makes clear, there are no easy answers. . . A welcome contribution to the search for a sustainable energy economy.' NATURAL HISTORY

In this remarkable book, Barbara Freese takes us on a rich historical journey that begins hundreds of millions of years ago and spans the globe. Prized as the best stone in Britain" by Roman invaders who carved jewellery out of it, coal has transformed societies, launched empires, and expanded frontiers. It made China an eleventh-century superpower, inspired the Communist Manifesto , and helped the North win the American Civil War. Yet coal's transformative power has come at tremendous cost, from the blackening of our lungs and skies, to the perils of mining, to global warming. Now updated with a new chapter describing the high-stakes conflict between coal's defenders and those working to preserve a livable climate, Coal offers a captivating history of the mineral that helped build the modern world but now endangers our future.