How corporate denial harms our world and continues to threaten our
future. Corporations faced with proof that they are hurting people
or the planet have a long history of denying evidence, blaming
victims, complaining of witch hunts, attacking their critics'
motives, and otherwise rationalizing their harmful activities.
Denial campaigns have let corporations continue dangerous practices
that cause widespread suffering, death, and environmental
destruction. And, by undermining social trust in science and
government, corporate denial has made it harder for our democracy
to function. Barbara Freese, an environmental attorney, confronted
corporate denial years ago when cross-examining coal industry
witnesses who were disputing the science of climate change. She set
out to discover how far from reality corporate denial had led
society in the past and what damage it had done. Her resulting,
deeply-researched book is an epic tour through eight campaigns of
denial waged by industries defending the slave trade, radium
consumption, unsafe cars, leaded gasoline, ozone-destroying
chemicals, tobacco, the investment products that caused the
financial crisis, and the fossil fuels destabilizing our climate.
Some of the denials are appalling (slave ships are festive). Some
are absurd (nicotine is not addictive). Some are dangerously
comforting (natural systems prevent ozone depletion). Together they
reveal much about the group dynamics of delusion and deception.
Industrial-Strength Denial delves into the larger social dramas
surrounding these denials, including how people outside the
industries fought back using evidence and the tools of democracy.
It also explores what it is about the corporation itself that
reliably promotes such denial, drawing on psychological research
into how cognition and morality are altered by tribalism, power,
conflict, anonymity, social norms, market ideology, and of course,
money. Industrial-Strength Denial warns that the corporate form
gives people tremendous power to inadvertently cause harm while
making it especially hard for them to recognize and feel
responsible for that harm.
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