Now in its third edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and implementing successful international advertising campaigns. With a balance of theoretical and practical perspectives, this edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix. Updated with the most recent statistical information as well as current examples and case studies, the text addresses the key issues that advertisers must keep in mind when creating effective communication programs for foreign markets: cultural norms and values, political and legal environments, economic policies, social contexts and more. Both the process and product of international advertising are addressed, from research and strategy development to creative execution and media planning. Ethical concerns are highlighted as well. Dynamics of International Advertising is a comprehensive text for upper-division undergraduate or graduate level courses dealing with international advertising. It can also serve as a supplemental text for courses in international marketing as well as for introductory advertising, marketing or mass communication courses seeking to expand coverage of the international dimension.

Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. With a balance of theoretical and practical perspectives, this text explores how to develop successful campaigns targeting Hispanic Americans, African Americans, and Asian Americans. Complete with current examples and case studies, it addresses the key issues that must be kept in mind when creating effective communications programs for ethnic consumers - from marketing mix elements to cultural norms and values. Communicating with the Multicultural Consumer is an ideal text for advanced undergraduate and graduate students in specialized courses dealing with ethnic advertising or marketing. It is also an effective supplementary text for introductory advertising, marketing or mass communication courses, and would be useful to advertising practitioners - whether on the client side or within the advertising agency.

This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.

This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.

In 1910, a missionary visitor arrives at Sophiny Mumm's convent boarding school in Concord, Kansas. Sophiny is smitten. Her best friend Antoinette Dominguez is not-and begins a series of strange behaviors breaking all the rules. From Sophiny she extracts three promises, a trunk exchange, and a staged fight before she elopes. Shortly thereafter, Sophiny learns that the missionary is not who he pretends to be and that her friend's elopement has resulted in a mysterious disappearance. Antoinette's puzzling diary gives clues about "guardians who cause us to lose our way." The missionary reappears, and Sophiny is launched on a traveler's tale of her own to search for her missing friend. In the investigation of puzzling enigmas, Sophiny has to use all the resources of emerging women's rights, family relationships, social networks, the new technologies (telephone, photography, and transportation), and patron saints.

In 1910, a missionary visitor arrives at Sophiny Mumm's convent boarding school in Concord, Kansas. Sophiny is smitten. Her best friend Antoinette Dominguez is not-and begins a series of strange behaviors breaking all the rules. From Sophiny she extracts three promises, a trunk exchange, and a staged fight before she elopes. Shortly thereafter, Sophiny learns that the missionary is not who he pretends to be and that her friend's elopement has resulted in a mysterious disappearance. Antoinette's puzzling diary gives clues about "guardians who cause us to lose our way." The missionary reappears, and Sophiny is launched on a traveler's tale of her own to search for her missing friend. In the investigation of puzzling enigmas, Sophiny has to use all the resources of emerging women's rights, family relationships, social networks, the new technologies (telephone, photography, and transportation), and patron saints.