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Books > Business & Economics > Business & management > Business ethics
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Handbook of Integrated CSR Communication (Paperback, Softcover reprint of the original 1st ed. 2017)
Loot Price: R8,781
Discovery Miles 87 810
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Handbook of Integrated CSR Communication (Paperback, Softcover reprint of the original 1st ed. 2017)
Series: CSR, Sustainability, Ethics & Governance
Expected to ship within 10 - 15 working days
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This handbook pursues an integrated communication approach. Drawing
on the various fields of organizational communication and their
relevance for CSR, it addresses innovative topics such as big data,
social media, and the convergence of communication channels, as
well as the roles they play in a successfully integrated CSR
communication program. Further aspects covered include the analysis
of sector-specific, cross-cultural, and ethical challenges related
to the effective communication of CSR. This handbook is unique in
its consistent focus on integrated communication. It is of interest
not only for the scientific discourse, but will also benefit those
corporations that not only seek to operate in a socially
responsible manner, but also to communicate their efforts to their
various stakeholders. Besides its significant value for researchers
and professionals, the book can also be used as a reference for
undergraduate and graduate students interested in successful CSR
communication.
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