Handbook of Integrated CSR Communication (Paperback, Softcover reprint of the original 1st ed. 2017)

This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	CSR, Sustainability, Ethics & Governance
Release date:	July 2018
First published:	2017
Editors:	Sandra Diehl • Matthias Karmasin • Barbara Mueller • Ralf Terlutter • Franzisca Weder
Dimensions:	235 x 155 x 26mm (L x W x T)
Format:	Paperback
Pages:	501
Edition:	Softcover reprint of the original 1st ed. 2017
ISBN-13:	978-3-319-83113-8
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Business & management > Business ethics Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General Promotions
LSN:	3-319-83113-5
Barcode:	9783319831138

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