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Essentials of Entrepreneurship examines all phases of the
entrepreneurial process: generating ideas for something new and
better than what currently exists, determining whether these ideas
suggest viable business opportunities, identifying and obtaining
the financial and human resources required, securing intellectual
property protection, launching the new venture, developing
strategies for gaining and maintaining competitive advantage, and
building a customer base. In discussing these and other topics, the
text draws on research findings that help identify variables that
play a role in entrepreneurs? effective performance of these tasks,
and so?ultimately?in their success. New to the second edition: ?
Two brand new chapters, addressing the issues facing the next
generation of entrepreneurs: ? how to achieve long-term success
through maintaining growth with sustainable business goals the
emerging trends to look out for, including the gig economy and
technological advances.? New updated case studies place
entrepreneurial theory into practice, identifying how others can
take inspiration from them. Updated cases and examples include
Pets.com; aeroponic farming; Martha Stewart Living; the amphicar
and social networks New discussion of non-traditional forms of
support such as crowd funding and social media, and their effect on
the modern entrepreneur Updated chapter on opportunity recognition;
why some people are better at it than others and the role of
self-regulatory theory, including signal detection theory New
coverage of the effects of business failure, including the role of
psychological capital and how successful serial entrepreneurs learn
from their failures and mistakes Updated coverage of the government
regulation and legislation affecting new ventures. Presenting a
concise and current overview of entrepreneurship and assuming no
previous knowledge, this text is ideal for use in any undergraduate
or MBA level entrepreneurship course, whether within a business
school or any other discipline.
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Zanoni (Paperback)
Edward Bulwer Lytton Baron Lytton
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R423
Discovery Miles 4 230
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Ships in 12 - 17 working days
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