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Seed Money - Monsanto's Past and Our Food Future (Hardcover): Bartow J. Elmore Seed Money - Monsanto's Past and Our Food Future (Hardcover)
Bartow J. Elmore
R720 Discovery Miles 7 200 Ships in 12 - 17 working days

This is the definitive history of Monsanto, a St. Louis chemical firm that became the world's largest genetically engineered seed enterprise. Monsanto merged with German pharma-biotech giant Bayer in 2018 but its Roundup Ready seeds, introduced twenty-five years ago, are still reshaping the farms that feed us. Incorporating global fieldwork, interviews with company employees, and untapped corporate and government records, award-winning historian Bartow J. Elmore traces Monsanto's astounding evolution from a scrappy chemical startup to a global agrobusiness powerhouse. Capitalising on deals with customers like Coca-Cola, General Electric and especially the US government, Monsanto used seed money derived from toxic products-including PCBs and Agent Orange-to build an agricultural empire, promising endless bounty through its genetically engineered technology. As new data emerges about its blockbuster Roundup system, and as Bayer faces a tide of lawsuits over Monsanto products past and present, Elmore's urgent history takes a penetrating look at the company's past.

Citizen Coke - The Making of Coca-Cola Capitalism (Paperback): Bartow J. Elmore Citizen Coke - The Making of Coca-Cola Capitalism (Paperback)
Bartow J. Elmore
R507 R440 Discovery Miles 4 400 Save R67 (13%) Ships in 10 - 15 working days

By examining "the real thing" ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.

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