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Citizen Coke - The Making of Coca-Cola Capitalism (Paperback) Loot Price: R667
Discovery Miles 6 670
Repayment Terms: R63 pm x 12*
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Citizen Coke - The Making of Coca-Cola Capitalism (Paperback): Bartow J. Elmore

Citizen Coke - The Making of Coca-Cola Capitalism (Paperback)

Bartow J. Elmore

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Loot Price R667 Discovery Miles 6 670 | Repayment Terms: R63 pm x 12*

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By examining "the real thing" ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.

General

Imprint: W W Norton & Co Inc
Country of origin: United States
Release date: 2017
Authors: Bartow J. Elmore
Dimensions: 211 x 140 x 33mm (L x W x T)
Format: Paperback
Pages: 432
ISBN-13: 978-0-393-35334-1
Categories: Books > Business & Economics > Business & management > General
Books > Humanities > History > History of specific subjects > History of specific institutions
Books > Earth & environment > The environment > Environmental economics > General
Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries > General
Books > History > History of specific subjects > History of specific institutions
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LSN: 0-393-35334-6
Barcode: 9780393353341

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