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Books > Earth & environment > The environment > Environmental economics

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Citizen Coke - The Making of Coca-Cola Capitalism (Paperback) Loot Price: R506

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Citizen Coke - The Making of Coca-Cola Capitalism (Paperback): Bartow J. Elmore

Citizen Coke - The Making of Coca-Cola Capitalism (Paperback)

Bartow J. Elmore

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Loot Price R506 Discovery Miles 5 060

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By examining "the real thing" ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.

General

Imprint:	W W Norton & Co Inc
Country of origin:	United States
Release date:	2017
Authors:	Bartow J. Elmore
Dimensions:	211 x 140 x 33mm (L x W x T)
Format:	Paperback
Pages:	432
ISBN-13:	978-0-393-35334-1
Categories:	Books > Business & Economics > Business & management > General Books > Humanities > History > History of specific subjects > History of specific institutions Books > Earth & environment > The environment > Environmental economics > General Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries > General Books > History > History of specific subjects > History of specific institutions Promotions
LSN:	0-393-35334-6
Barcode:	9780393353341