By examining "the real thing" ingredient by ingredient, this
brilliant history shows how Coke used a strategy of outsourcing and
leveraged free public resources, market muscle, and lobbying power
to build a global empire on the sale of sugary water. Coke became a
giant in a world of abundance but is now embattled in a world of
scarcity, its products straining global resources and fueling
crises in public health.
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