World-renowned neuroscientist Beau Lotto reveals the truths of human perception and devises a cognitive toolkit for how to succeed in a world of uncertainty. Perception is the foundation of human experience, but few of us understand how our own perception works. By revealing the startling truths about the brain and perception, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing. In his first major book, Beau Lotto draws on over a decade of pioneering research to show how our brains play tricks on us. With an innovative combination of case studies and optical- and perception-illusion exercises, DEVIATE will revolutionise the way you see the world. With this new understanding of how the brain works and its perceptive trickery, we can apply these insights to every aspect of life and work. DEVIATE is not just an engaging look into the neuroscience of thought, behaviour and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.

When we look at an object, do we see what's really there? In this follow-up to the highly provocative Why We See What We Do, D. Purves and R. Beau Lotto argue that visual perceptions are reflexive manifestations of past behavioural success, rather than the result of a logical processing of present stimuli. The authors draw on a wealth of new evidence to support their argument, while retaining the clarity and energy that made the first edition so popular. Packed with diagrams and real-life examples, this text can be understood by those who are new to the subject as well as more advanced readers, making it an ideal resource for neuroscience and psychology students at any level.