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Books > Science & Mathematics > Science: general issues > Popular science
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Deviate - The Creative Power of Transforming Your Perception (Paperback)
Loot Price: R272
Discovery Miles 2 720
You Save: R33
(11%)
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Deviate - The Creative Power of Transforming Your Perception (Paperback)
 (1 rating, sign in to rate)
List price R305
Loot Price R272
Discovery Miles 2 720
You Save R33 (11%)
Expected to ship within 5 - 10 working days
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World-renowned neuroscientist Beau Lotto reveals the truths of
human perception and devises a cognitive toolkit for how to succeed
in a world of uncertainty. Perception is the foundation of human
experience, but few of us understand how our own perception works.
By revealing the startling truths about the brain and perception,
Beau Lotto shows that the next big innovation is not a new
technology: it is a new way of seeing. In his first major book,
Beau Lotto draws on over a decade of pioneering research to show
how our brains play tricks on us. With an innovative combination of
case studies and optical- and perception-illusion exercises,
DEVIATE will revolutionise the way you see the world. With this new
understanding of how the brain works and its perceptive trickery,
we can apply these insights to every aspect of life and work.
DEVIATE is not just an engaging look into the neuroscience of
thought, behaviour and creativity: it is a call to action,
enlisting readers in their own journey of self-discovery.
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