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For twenty-five centuries, men have used Sun Tzu's classic "The Art of War" as a guide to conflict. In recent years, it's been a guide to climbing the corporate ladder. But this book shows that there are more paths to winning than frontal assault. You can learn from the ancient Chinese strategist how to apply the feminine principle to the business world--and win every time. Whether it's relying on networking skills to win allies or maneuvering to gain a decisive advantage, the author shows through dozens of case studies from prominent women in business how to overcome the odds, defeat opponents, and forge successful careers. The tenets of Sun Tzu lend themselves to women's natural strengths in diplomacy and relationship-building. With this interpretation, you'll learn to leverage these valuable assets to trump your male colleagues every time.
Sun Tzu's ancient "The Art of War" has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership--all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent . . . for their very survival. "The Art of War for Small Business" is the first book to apply Sun Tzu's wisdom to the small business arena. Featuring inspiring examples of entrepreneurial success, the book's 12 timeless lessons reveal how to: ● Choose the right ground for your battles ● Prepare without falling prey to paralysis ● Leverage strengths while overcoming limitations ● Strike competitors' weakest points and seize every opportunity ● Focus priorities and resources on conquering key challenges ● Go where the enemy is not ● Build and leverage strategic alliances Big companies may deploy overwhelming forces, but small companies can outsmart, outmaneuver, and outstrategize larger adversaries to capture crucial sectors, serve unmet needs, and emerge victorious.
El libro El arte de la guerra ha inspirado a lideres en todo el mundo con sus brillantes estrategias para prevalecer sobre los adversarios, a pesar de lo grande o intimidante que estos sean. Estrategia, posicionamiento, planeamiento, liderazgo, todo esto es esencial para convertirse en un oponente mas fuerte y con mejores bases. Los propietarios de pequenos negocios que contienden por el mercado, pueden en la misma forma, vencer a grandes negocios, incluyendo las grandes potencias de la industria. El arte de guerra para pequenos negocios convierte el clasico tratado de Sun Tzu's en 12 lecciones poderosas, las cuales revelan como: Elegir el terreno perfecto para las batallas Preparar sin caer presa de la paralisis Atacar los puntos debiles de tu competidor Enfocar los recursos en conquistar retos clave Llegar donde el enemigo no llega Consolidar victorias Construir y fortalecer alianzas estrategicas El arte de guerra para pequenos negocios te ayudara a aduenarte de sectores cruciales y a emerger victorioso. The Art of War for Small Business Sun Tzu's The Art of War has inspired leaders across the world with its brilliant strategies for prevailing against opponents, no matter how big or intimidating. Strategy, positioning, planning, leadership-all are pivotal for beating stronger, better-funded adversaries. Small-business owners fighting for market share can similarly beat bigger businesses-including industry powerhouses. And now, filled with examples from innovative small businesses, The Arte of War for Small Business translates Sun Tzu's classic treatise into 12 powerful lessons, revealing how to: Choose the right ground four your battles Prepare without falling prey to paralysis Strike your competitors' weakest points Focus resources on conquering key challenges Go where the enemy is not Consolidate victories Build and leverage strategic alliances The Art of War for Small Business will help you capture crucial sectors and emerge victorious.
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