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Books > Business & Economics > Business & management > Business strategy
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The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu (Paperback, Special Ed.)
Loot Price: R488
Discovery Miles 4 880
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The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu (Paperback, Special Ed.)
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Loot Price R488
Discovery Miles 4 880
Expected to ship within 10 - 15 working days
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Sun Tzu's ancient "The Art of War" has inspired military,
political, and business leaders across the world with its brilliant
strategies for prevailing against opponents. At the core of this
classic treatise is the message that sledgehammer approaches can
backfire, and size alone does not guarantee wins. Strategy,
positioning, planning, leadership--all play equally significant
roles, making Sun Tzu's teachings perfect for small business owners
and entrepreneurs entrenched in fierce competition for customers,
market share, talent . . . for their very survival. "The Art of War
for Small Business" is the first book to apply Sun Tzu's wisdom to
the small business arena. Featuring inspiring examples of
entrepreneurial success, the book's 12 timeless lessons reveal how
to: ● Choose the right ground for your battles ● Prepare without
falling prey to paralysis ● Leverage strengths while overcoming
limitations ● Strike competitors' weakest points and seize every
opportunity ● Focus priorities and resources on conquering key
challenges ● Go where the enemy is not ● Build and leverage
strategic alliances Big companies may deploy overwhelming forces,
but small companies can outsmart, outmaneuver, and outstrategize
larger adversaries to capture crucial sectors, serve unmet needs,
and emerge victorious.
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