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Small Business, Big Plans - How To Use Digital Marketing To Help Your South African Business Thrive (Paperback): Catherine... Small Business, Big Plans - How To Use Digital Marketing To Help Your South African Business Thrive (Paperback)
Catherine Black, Belinda Mountain
R350 R269 Discovery Miles 2 690 Save R81 (23%)
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Tailored specifically to the digital world in the 2020s, this easy-to-read practical guide is packed with expert insights along with plenty of real world examples.

Weaving core digital marketing principles into a specifically South African context, you’ll learn:

  • How to craft a digital sales strategy
  • How to create a website
  • The basics of search engine optimisation
  • How to write emotive web copy that inspires action
  • How to navigate the world of influencers and social media
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