Small Business, Big Plans - How To Use Digital Marketing To Help Your South African Business Thrive (Paperback)

Tailored specifically to the digital world in the 2020s, this easy-to-read practical guide is packed with expert insights along with plenty of real world examples.

Weaving core digital marketing principles into a specifically South African context, you’ll learn:

• How to craft a digital sales strategy
• How to create a website
• The basics of search engine optimisation
• How to write emotive web copy that inspires action
• How to navigate the world of influencers and social media

General

Imprint:	Kwela Books
Release date:	May 2023
Authors:	Catherine Black • Belinda Mountain
Dimensions:	234 x 152 x 20mm (L x W x T)
Format:	Paperback
Pages:	264
ISBN-13:	978-0-7957-1070-4
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > E-commerce Books > Business & Economics > Business & management > Sales & marketing > General Books > Local Author Showcase > Business
LSN:	0-7957-1070-4
Barcode:	9780795710704

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