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Small Business, Big Plans - How To Use Digital Marketing To Help Your South African Business Thrive (Paperback) Loot Price: R301
Discovery Miles 3 010
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Small Business, Big Plans - How To Use Digital Marketing To Help Your South African Business Thrive (Paperback)

Catherine Black, Belinda Mountain

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List price R350 Loot Price R301 Discovery Miles 3 010 You Save R49 (14%)

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Tailored specifically to the digital world in the 2020s, this easy-to-read practical guide is packed with expert insights along with plenty of real world examples.

Weaving core digital marketing principles into a specifically South African context, you’ll learn:

  • How to craft a digital sales strategy
  • How to create a website
  • The basics of search engine optimisation
  • How to write emotive web copy that inspires action
  • How to navigate the world of influencers and social media

General

Imprint: Kwela Books
Release date: May 2023
Authors: Catherine Black • Belinda Mountain
Dimensions: 234 x 152 x 20mm (L x W x T)
Format: Paperback
Pages: 264
ISBN-13: 978-0-7957-1070-4
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Business & management > Sales & marketing > General
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Books > Local Author Showcase > Business
LSN: 0-7957-1070-4
Barcode: 9780795710704

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