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Principles of Economics focuses on seven core principles to produce
economic naturalists through active learning. By eliminating
overwhelming detail and focusing on core principles, students from
all backgrounds are able to gain a deeper understanding of
economics. Focused on helping students become "economic
naturalists," people who employ basic economic principles to
understand and explain what they observe in the world around them.
COVID-19 pandemic content, analysis, and examples further engage
students. With engaging questions, explanations, exercises and
videos, the authors help students relate economic principles to a
host of everyday experiences such as going to the ATM or purchasing
airline tickets. Throughout this process, the authors encourage
students to become "economic naturalists." Author developed
Learning Glass concept overview videos and Worked Problem videos
give students an overview of challenging and important concepts.
With new videos and engagement tools in Connect, like
Application-Based Activities, alongside SmartBook's adaptive
reading experience, the 8th edition enables instructors to spend
class time engaging, facilitating, and answering questions instead
of lecturing on the basics.
Principles of Microeconomics focuses on seven core principles to
produce economic naturalists through active learning. By
eliminating overwhelming detail and focusing on core principles,
students from all backgrounds are able to gain a deeper
understanding of economics. Focused on helping students become
"economic naturalists," people who employ basic economic principles
to understand and explain what they observe in the world around
them. COVID-19 pandemic content, analysis, and examples further
engage students. With engaging questions, explanations, exercises
and videos, the authors help students relate economic principles to
a host of everyday experiences such as going to the ATM or
purchasing airline tickets. Throughout this process, the authors
encourage students to become "economic naturalists." Author
developed Learning Glass concept overview videos and Worked Problem
videos give students an overview of challenging and important
concepts. With new videos and engagement tools in Connect, like
Application-Based Activities, alongside SmartBook's adaptive
reading experience, the 8th edition enables instructors to spend
class time engaging, facilitating, and answering questions instead
of lecturing on the basics.
Principles of Macroeconomics focuses on seven core principles to
produce economic naturalists through active learning. By
eliminating overwhelming detail and focusing on core principles,
students from all backgrounds are able to gain a deeper
understanding of economics. Focused on helping students become
"economic naturalists," people who employ basic economic principles
to understand and explain what they observe in the world around
them. COVID-19 pandemic content, analysis, and examples further
engage students. With engaging questions, explanations, exercises
and videos, the authors help students relate economic principles to
a host of everyday experiences such as going to the ATM or
purchasing airline tickets. Throughout this process, the authors
encourage students to become "economic naturalists." Author
developed Learning Glass concept overview videos and Worked Problem
videos give students an overview of challenging and important
concepts. With new videos and engagement tools in Connect, like
Application-Based Activities, alongside SmartBook's adaptive
reading experience, the 8th edition enables instructors to spend
class time engaging, facilitating, and answering questions instead
of lecturing on the basics.
This title is a Pearson Global Edition. The Editorial team at
Pearson has worked closely with educators around the world to
include content, which is especially relevant to students outside
the United States. For courses in intermediate macroeconomics. This
package includes MyLab. A unified approach to economic theory
Demonstrating a balanced treatment of both classical and Keynesian
economics, Macroecomomics presents macroeconomic theory in a
big-picture way. Comprehensive coverage makes it easy for
instructors to align chapters to fit their own syllabi, and the
text helps students analyze real macroeconomic data used by policy
makers and researchers. This text takes a unified approach based on
a single economics model that provides students with a clear
understanding of macroeconomics and its classical and Keynesian
assumptions. The 10th Edition features new applications, boxes, and
problems throughout. It also reflects recent events and
developments in the field, such as the recent crisis in the US and
Europe and the many new tools used by the Federal Reserve in
response. Reach every student by pairing this text with Pearson
MyLab Economics MyLab (TM) is the teaching and learning platform
that empowers you to reach every student. By combining trusted
author content with digital tools and a flexible platform, MyLab
personalizes the learning experience and improves results for each
student. Pearson MyLab Economics should only be purchased when
required by an instructor. Please be sure you have the correct ISBN
and Course ID. Instructors, contact your Pearson representative for
more information.
With an accessible approach, the third European edition of
Principles of Economics provides students with the tools to analyze
current economic issues. The book is underpinned by a focus on
seven Core Principles, which help students to make the link between
economic theory and practice. The 'economic naturalist' approach,
supported by exercises, problems and examples, encourages students
to employ economics principles to understand and explain the world
around them.Developed from the well-regarded US textbook by Frank
and Bernanke, it presents an intuitive approach to economics and is
suitable for all students taking a Principles of Economics course.
For courses in intermediate macroeconomics. Demonstrating a
balanced treatment of both classical and Keynesian economics,
Macroecomomics presents macroeconomic theory in a big-picture way.
Comprehensive coverage makes it easy for instructors to align
chapters to fit their own syllabi, and the text helps students
analyse real macroeconomic data used by policy makers and
researchers. This text takes a unified approach based on a single
economics model that provides students with a clear understanding
of macroeconomics and its classical and Keynesian assumptions. The
10th Edition features new applications, boxes, and problems
throughout. It also reflects recent events and developments in the
field, such as the recent crisis in the US and Europe and the many
new tools used by the Federal Reserve in response.
In recent years, innovative texts in mathematics, science, foreign
languages, and other fields have achieved dramatic pedagogical
gains by abandoning the traditional encyclopedic approach in favor
of attempting to teach a short list of core principles in depth.
Two well-respected writers and researchers, Bob Frank and Ben
Bernanke, have shown that the less-is-more approach affords similar
gains in introductory economics. Although recent editions of a few
other texts have paid lip service to this new approach,
Frank/Bernanke is by far the best thought out and best executed
principles text in this mold. Avoiding excessive reliance on formal
mathematical derivations, it presents concepts intuitively through
examples drawn from familiar contexts. The authors introduce a
well-articulated short list of core principles and reinforcing them
by illustrating and applying each in numerous contexts. Students
are periodically asked to apply these principles to answer related
questions, exercises, and problems.. .
The text also encourages students to become "Economic
Naturalists," people who employ basic economic principles to
understand and explain what they observe in the world around them.
An economic naturalist understands, for example, that infant safety
seats are required in cars but not in airplanes because the
marginal cost of space to accommodate these seats is typically zero
in cars but often hundreds of dollars in airplanes. Such examples
engage student interest while teaching them to see each feature of
their economic landscape as the reflection of an implicit or
explicit cost-benefit calculation. . .
The Second Edition of Frank/Bernanke follows the successful
First Edition withseveral pedagogical improvements. Based on
reviewer feedback, this edition offers (1) even more streamlined
coverage of the cost-benefit approach in the introductory chapter;
(2) exercises that are more closely tied to the examples; (3)
expanded narrative explanations of important principles, making
them more accessible to average students; and (4) expanded coverage
of several key topics [see below]. The result is a revision that is
motivating to students, an effective text for teaching, and an
exciting first course in Economics..
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