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With an accessible approach, the third European edition of
Principles of Economics provides students with the tools to analyze
current economic issues. The book is underpinned by a focus on
seven Core Principles, which help students to make the link between
economic theory and practice. The 'economic naturalist' approach,
supported by exercises, problems and examples, encourages students
to employ economics principles to understand and explain the world
around them.Developed from the well-regarded US textbook by Frank
and Bernanke, it presents an intuitive approach to economics and is
suitable for all students taking a Principles of Economics course.
For courses in intermediate macroeconomics. Demonstrating a
balanced treatment of both classical and Keynesian economics,
Macroecomomics presents macroeconomic theory in a big-picture way.
Comprehensive coverage makes it easy for instructors to align
chapters to fit their own syllabi, and the text helps students
analyse real macroeconomic data used by policy makers and
researchers. This text takes a unified approach based on a single
economics model that provides students with a clear understanding
of macroeconomics and its classical and Keynesian assumptions. The
10th Edition features new applications, boxes, and problems
throughout. It also reflects recent events and developments in the
field, such as the recent crisis in the US and Europe and the many
new tools used by the Federal Reserve in response.
Principles of Macroeconomics focuses on seven core principles to
produce economic naturalists through active learning. By
eliminating overwhelming detail and focusing on core principles,
students from all backgrounds are able to gain a deeper
understanding of economics. Focused on helping students become
"economic naturalists," people who employ basic economic principles
to understand and explain what they observe in the world around
them. COVID-19 pandemic content, analysis, and examples further
engage students. With engaging questions, explanations, exercises
and videos, the authors help students relate economic principles to
a host of everyday experiences such as going to the ATM or
purchasing airline tickets. Throughout this process, the authors
encourage students to become "economic naturalists." Author
developed Learning Glass concept overview videos and Worked Problem
videos give students an overview of challenging and important
concepts. With new videos and engagement tools in Connect, like
Application-Based Activities, alongside SmartBook's adaptive
reading experience, the 8th edition enables instructors to spend
class time engaging, facilitating, and answering questions instead
of lecturing on the basics.
Principles of Microeconomics focuses on seven core principles to
produce economic naturalists through active learning. By
eliminating overwhelming detail and focusing on core principles,
students from all backgrounds are able to gain a deeper
understanding of economics. Focused on helping students become
"economic naturalists," people who employ basic economic principles
to understand and explain what they observe in the world around
them. COVID-19 pandemic content, analysis, and examples further
engage students. With engaging questions, explanations, exercises
and videos, the authors help students relate economic principles to
a host of everyday experiences such as going to the ATM or
purchasing airline tickets. Throughout this process, the authors
encourage students to become "economic naturalists." Author
developed Learning Glass concept overview videos and Worked Problem
videos give students an overview of challenging and important
concepts. With new videos and engagement tools in Connect, like
Application-Based Activities, alongside SmartBook's adaptive
reading experience, the 8th edition enables instructors to spend
class time engaging, facilitating, and answering questions instead
of lecturing on the basics.
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