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Protocol to Manage Relationships Today explains the contemporary
value of protocol, not only for monarchies or diplomatic
institutes, but for any non-profit or for-profit organisation. This
book presents modern protocol as a tool to build strong, authentic
networks of reciprocal relationships. When used effectively
protocol can: - Increase the effect of the networking activities of
an organisation. Protocol gives a professional structure to
relationship management, to achieve access to the 'right' networks
and a reciprocal relationship with the most valued stakeholders. -
Deepen relationships. In our world there is so much focus on
pragmatism in building relationships - protocol focuses on the
common ground to gain value. - Be used as a valuable tool in a post
COVID-19 era, where the need for space and time to build real and
authentic relationships is well understood. The book defines how
tested values perfectly fit in today's society, where modern
organisations want to build effective relationships and
communities. This book is focused on developing an increasingly
vital expertise for professionals who deal with complex
relationship management issues on a strategic and tactical
operational level. They come from different fields, such as
government institutions, non-profit organisations and commercial
environments. This book also gives protocol officers a contemporary
approach towards the application of protocol. It is not designed as
a complete guide to all the rules of protocol, but it describes how
to translate the context into a tailor-made protocol for each
meeting or event. The book explains protocol as a flexible method
to handle unique situations. Protocol is presented on four levels:
the 'why' of protocol; the strategic and tactical level; the
practical implementation; and the execution of protocol. Protocol
to Manage Relationships Today is written by Europe's foremost
protocol experts with collective years of experience with the
management of networking meetings and events at the highest level.
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