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Showing 1 - 3 of
3 matches in All Departments
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Design-inspired Innovation (Paperback)
James M. Utterback, Sten Ekman, Susan Walsh Sanderson, Bengt-Arne Vedin, Roberto Verganti, …
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R1,200
Discovery Miles 12 000
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Ships in 12 - 17 working days
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When an innovation is inspired by design, it transcends technology
and utility. The design delights the user, seamlessly integrating
the physical object, a service, and its use into something whole. A
design-inspired innovation is so simple that it becomes an
extension of the user. It creates meaning and a new language.
Design-Inspired Innovation takes a unique look at the intersection
between design and innovation, and explores the novel ways in which
designers are contributing to the development of products and
services. The book's scope is international, with emphasis on
design activities in Boston, England, Sweden, and Milan. Through a
rich variety of cases and cultural prisms, the book extends the
traditional design viewpoint and stretches the context of
industrial design to question -- and answer -- what design is
really all about. It gives readers tools for inspiration, and shows
how design can change language and even create human possibilities.
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Design-inspired Innovation (Hardcover)
James M. Utterback, Sten Ekman, Susan Walsh Sanderson, Bengt-Arne Vedin, Roberto Verganti, …
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R2,787
Discovery Miles 27 870
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Ships in 10 - 15 working days
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When an innovation is inspired by design, it transcends technology
and utility. The design delights the user, seamlessly integrating
the physical object, a service, and its use into something whole. A
design-inspired innovation is so simple that it becomes an
extension of the user. It creates meaning and a new language.
Design-Inspired Innovation takes a unique look at the intersection
between design and innovation, and explores the novel ways in which
designers are contributing to the development of products and
services. The book's scope is international, with emphasis on
design activities in Boston, England, Sweden, and Milan. Through a
rich variety of cases and cultural prisms, the book extends the
traditional design viewpoint and stretches the context of
industrial design to question -- and answer -- what design is
really all about. It gives readers tools for inspiration, and shows
how design can change language and even create human possibilities.
This book argues for the need to make design the driving force for
propelling innovation, as it provides important impetus for
innovation, realizing dreams and obtaining a different focus from
cost, technology, or production processes. Design also evokes
creativity of a higher order and causes unexpected and inventive
cross-fertilization across traditional borders or disciplines. This
volume offers the "how-to's" for designing for successful novelty,
and discusses issues such as product language and meaning, and
connecting with the end-user. It will also serve as a checklist,
primer, and handbook, providing the reader-practitioner hands-on,
but sometimes provocative advice. The Design-Inspired Innovation
Workbook is an indispensable handbook and important foundation for
facilitating dialog between internal and external product service
managers and designers, and aims to cover a vast arena of
design-cum-innovation efforts while making the reader discover or
invent the exact undertakings by him or herself.
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