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Design-inspired Innovation Workbook, The (Hardcover)
Loot Price: R2,155
Discovery Miles 21 550
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Design-inspired Innovation Workbook, The (Hardcover)
Expected to ship within 12 - 17 working days
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This book argues for the need to make design the driving force for
propelling innovation, as it provides important impetus for
innovation, realizing dreams and obtaining a different focus from
cost, technology, or production processes. Design also evokes
creativity of a higher order and causes unexpected and inventive
cross-fertilization across traditional borders or disciplines. This
volume offers the "how-to's" for designing for successful novelty,
and discusses issues such as product language and meaning, and
connecting with the end-user. It will also serve as a checklist,
primer, and handbook, providing the reader-practitioner hands-on,
but sometimes provocative advice. The Design-Inspired Innovation
Workbook is an indispensable handbook and important foundation for
facilitating dialog between internal and external product service
managers and designers, and aims to cover a vast arena of
design-cum-innovation efforts while making the reader discover or
invent the exact undertakings by him or herself.
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