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Preisaktionen Bei Verkehrsdienstleistungen - Ein Beitrag Zum Behavioral Pricing (German, Paperback, 2008 ed.): Prof Dr Dr H C... Preisaktionen Bei Verkehrsdienstleistungen - Ein Beitrag Zum Behavioral Pricing (German, Paperback, 2008 ed.)
Prof Dr Dr H C Mult Heribert Meffert; Benjamin Ballensiefen
R2,188 Discovery Miles 21 880
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Benjamin Ballensiefen untersucht, ob und in welchem Masse Preisaktionen einen Beitrag zur Verbesserung der Preiswahrnehmung und -beurteilung leisten und somit zur Steigerung der Kundenloyalitat beitragen."

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