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Markets and Myths - Forces For Change In the European Media (Paperback): Tony Weymouth, Bernard (Departement Communication,... Markets and Myths - Forces For Change In the European Media (Paperback)
Tony Weymouth, Bernard (Departement Communication, Universite D'Avignon, France) Lamizet, Knut (University Of Hamburg, Germany) Hickethier, Carlo (University Of Urbino, Italy) Sartori, Lorenzo (Universidad Autonoma Of Barcelona, Spain) Vilches
R1,500 R1,310 Discovery Miles 13 100 Save R190 (13%) Ships in 12 - 17 working days

Market and Myths: Forces for Change in the European Media is the first introductory text to provide a detailed analysis of the European Media in five major Western European countries within the context of a theoretical framework. All forms of the mass media are covered and the impact of media policy on the political, social and cultural life of the countries concerned - Britain, France, Germany, Italy and Spain. Issues such as the continuing role of public service broadcasting and the extent to which a process of Europeanisation has occurred within the Media are examined in a clear accessible style which will make this book essential reading for all those with an interest in the European Media.

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