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Wertorientiertes Absatzkanalmanagement in der Konsumguterindustrie (German, Paperback, 2005 ed.): Bernd Jurgen Bundschuh Wertorientiertes Absatzkanalmanagement in der Konsumguterindustrie (German, Paperback, 2005 ed.)
Bernd Jurgen Bundschuh; Foreword by Klaus Barth
R1,682 Discovery Miles 16 820
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Bernd Jurgen Bundschuh zeigt auf, welche konzeptionellen Anforderungen die Ubertragung des Shareholder-Value-Ansatzes auf das Management indirekter Vertriebskonstellationen stellt. Neben der Entwicklung einer aussagefahigen messtechnischen Grundlage leitet er konkrete Gestaltungsempfehlungen fur die vertriebliche Wertschaffung ab. Dabei wird deutlich, dass wertorientierte Kenngrossen auch dazu beitragen, konzeptionelle Defizite des stufenubergreifenden Marktauftritts zu beheben.

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